NFT stands for non-fungible token, which basically means that it’s a one-of-a-kind digital asset that belongs to you and you only. The most popular NFTs right now include artwork and music, but can also include videos and even tweets

The fashion industry is digitally adaptin and transforming in the digital era. Brands are using non-fungible tokens (NFTs) and blockchain technology to attract, verify and connect with consumers from all over the world.  Below are a list of  the fashion brands are integrating NFTs into their product portfolios!

Hailey Bieber Pilates Class in Los Angeles January 8, 2022

Zendaya wore Rick Owens Fall-Winter 2021 while attending the “Dune” UK Special Screening at Odeon Luxe Leicester Square

Simone Rocha  will collaborate with H&M, in a partnership that will include womenswear, menswear and childrenswear, marking the first time the designer has created a wardrobe for the entire family.

The collection features statement pieces inspired by the brand’s own archive of key collections that have defined its story, and is bursting with florals, tartan, beading and bespoke fabrications created in-house. A collection of versatile, hard-working pieces designed to be well-loved and well-worn, Simone Rocha x H&M allows all audiences to experience Simone’s world.

Simone Rocha enthused about the collaboration, saying “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.” The sentiment is shared by H&M, as Creative Advisor Ann-Sofie Johansson shares “Simone Rocha has been on the H&M wish-list for some time… All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design.”

The collaboration coincides with the celebration of a decade of the London-based Simone Rocha label, and will launch online and in select stores on 11 March.

Watch Simone Rocha share her thoughts on the collaboration below:

Kelsey Asbille  attended the attending the 2020 International Emmy Awards on Monday morning (November 23) in New York City She wore   Saint Laurent  Fall 2020 .

After closing all of its brick-and-mortar locations in 2019, DressBarn’s online storefront is quickly becoming one of the Internet’s most popular sources of womens dresses online.

This year, DressBarn dropped a brand-new mobile app and renovated its website. The company also updated its return policy to begin offering contactless returns at more than 700 locations across the United States.

Right now, you can get 25% off DressBarn’s entire collection with the code TAKE25. You can even get up to 60% off clearance plus an extra 10% off by using code LASTCHANCE at checkout. With thousands of items to choose from, you can give your closet a makeover without leaving the comfort of your home.

DressBarn’s Dress Sales Are Taking Off

As its name implies, DressBarn is known for its wide variety of dresses. The company currently offers hundreds of womens dresses online, including maxi, halter-top, knit, wrap, long-sleeved, sleeveless, petite, and plus-size dresses.

Just recently, on Sept. 15, DressBarn announced its partnership with Happy Returns to offer contactless returns across more than 150 metro areas across the United States. You can order returns both online and at Happy Returns’ Return Bars.

A Major Setback Led to an Equally Major Comeback

Since the Great Recession, many major American retail chains have closed hundreds of stores or gone out of business entirely. Victims of the “retail apocalypse,” as economists call it, include Borders Books, Sears, and Toys “R” Us.

In May 2019, after more than 57 years of nationwide growth, the Stamford, Connecticut-based retailer DressBarn announced it would close all 650 of its stores by the end of 2019. Simultaneously, parent company Ascena Retail sold the retailer to Retail Ecommerce Ventures LLC.

DressBarn liquidated its merchandise beginning Nov. 1, 2019, selling its products at discounts of 20% to 40%. Before fully closing up shop, the company also got rid of furnishings, sales equipment, and other hardware.

Retail Ecommerce Ventures promised fans that DressBarn would continue selling its signature womens dresses online. Shortly after its May 2019 closing announcement, however, DressBarn’s then-newfound parent company declared that it would open up a new e-commerce platform around the start of 2020.

New Beginnings for DressBarn

Although the company no longer has a traditional brick-and-mortar presence, DressBarn is very much open for business. If anything, its widespread 2019 liquidation prepared the retailer for the global COVID-19 pandemic.

Right on time, DressBarn opened up its new e-commerce platform on Jan. 1, 2020. Shortly after, Retail Ecommerce Ventures co-founder Tai Lopez, arguably the Internet’s most famous digital marketing and self-help guru, decided to give DressBarn’s website a makeover shortly after its launch.

Shayan Zadeh, DressBarn’s Chief Executive Officer, oversaw changes to the company’s website, including revamped branding and improvements to website design. Zadeh remodeled the website’s search function, helping shoppers find products more easily. The retailer also improved the e-commerce platform’s customer support abilities, giving customers better access to company representatives.

Collectively, the dozens of updated features refined the womens dresses online shopping experience.

Daisy Ridley wore a  Monse Resort 2020 deconstructed dress while doing press for “Star Wars: The Rise of Skywalker” in Los Angeles 

Marc Jacobs celebrated the launch of his new pop-up store at 59 Greene Street in New York City on Wednesday (June 12).

This history of Hugo Boss himself and his world-renowned brand is a fascinating, and sometimes shocking, story. A German designer, Hugo Boss was born in 1885 as the youngest of 5 children. He served in WWI as a corporal, before founding his own clothing company.

From Hugo Boss fragrances to men and women’s fashion collections, the clothing company is hugely successful; but it had a tumultuous start before eventually achieving the global status we know today. With that in mind, we take a look at the history of a timeless brand that is still popular today.

The beginning of Hugo Boss

Born in Metzingen, just south of Stuttgart, Hugo Boss completed an apprenticeship as a merchant before completing military service in the early 1900s. He then worked in a weaving mill, before inheriting his parents’ lingerie shop in 1908.

After serving in WWI, he founded his own clothing company in 1923 which produced the likes of shirts and jackets. At the time, the Third Reich held the power in the country. Due to the economic climate of Germany at the time, Hugo Boss was forced into bankruptcy, before reaching an agreement with his creditors to be able to start again.

Controversial history

Due to the rise of the Nazi Party in the 1930s, Hugo Boss’ company began to produce and sell the uniforms for Nazi soldiers. Boss himself became a member of the Nazi Party in 1931.

Unfortunately, because of this, after the war Hugo Boss was stripped of his right to vote, his right to run a business and had to pay a hefty fine. The company agreed to participate in a fund to compensate for the use of slave laborers in WWII Germany.

The growth of the Boss brand

After Boss’ death in 1948, the company was taken over by his son-in-law and his sons. What followed was decades of growth and success, resulting in the Hugo Boss brand we all know today.

In 1950, the first men’s suits were designed and produced, setting the tone for the style and direction of the brand. Soon after, in 1954, Boss fragrances were successfully introduced.

The eponymous brand began to acquire a number of licenses and partnerships, as well as releasing numerous collections. The Hugo Boss name became a brand in 1970, and was registered as an international trademark by 1977.

The brand was split into different labels to denote various parts of the business. This included HUGO and BOSS. BOSS was then split further into BOSS Orange, producing casualwear; BOSS Green, producing golf clothing. and sportswear; BOSS Selection, producing a luxury range. From 2017, BOSS Orange and Green were integrated under the core BOSS brand, forming a two-brand strategy.

The Hugo Boss brand branched out quickly, acquiring licenses for eyewear in 1989, footwear in 1995 and watches in 1996.

Evolving with the times

The Hugo Boss brand ensured it moved forward with the rest of the world, innovating its offerings and positioning itself in a positive space within society. In 1996 the brand introduced the Hugo Boss Prize, which was designed to identify and honour contemporary artists, through a partnership with the Solomon R Guggenheim Museum and Foundation. Furthermore, Hugo Boss also partnered with UNICEF in 2007.

In 2009, a mobile app became available, and in 2011 the brand’s online store was relaunched in Mandarin in order to branch out into the Chinese market. Recently, Hugo Boss became the first Global Apparel Partner to support the Formula E race series.

Lady Gaga attended an event   to promote her new film, “A Star Is Born.”in London.

She is wearing a black leather  Gareth Pugh  Fall Fall 2018 design.

Photos : Shtterstock

Jhene Aiko attended  ‘2Fish: (A Poetry Book)’ signing at Barnes and Noble on Tuesday (February 20) in Los Angeles, California.

She wore a  Chanel Resort 2018 gown.

The Gabrielle Union Collection With New York & Company is here and its sizzling.

Most of the items  in this capsule   collection are priced under $100. Gabrielle ,wanted her collection to speak to her fan base, not isolate them. “You do kind of become an asshole if everything you’re talking about is a few mortgage payments and a normal person can’t afford any of it—like, what are you saying, really?,” Union tells  Glamour . “Trying to create a line that’s accessible for a lot of people, to working women, was important to me. I care, I’m listening.” The accessible price point, plus that feeling she wants to elicit in the customer base, is what “propels people out of their chairs and to their computers or to the store,” Union says. “That’s the goal.”

Shop Gabrielle Union for New York and Company here.

Grace Bol For Tom Ford Fall 2017

Balmain Pre-Fall 2017 Collection

Gucci Pre Fall-2017 Collection

Jourdan Dunn  was in attendance at the launch of   her  ‘Lon Dunn+ Missguided’ collection at Missguided’s Westfield Store on Saturday March 11, 2017 in London.

The supermodel model  collaborated with Missguided to create a 96-piece collection.

Miss Dunn expressed , “This is my street-chic style. I feel like Missguided consumers are girls like me or the girls who follow me. I wanted to create something practical, stylish and cool.”

Big Sean  is the newest  ambassador Of Puma  that already included Rihanna, The Weeknd, Meek  Mill and  Young Thug .  He is now  a ”Creative Collaborator” and ”Global Ambassador.”

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The rapper as a collaborator will be working closely with  the PUMA’s design team to create a collection that should  be released in spring 2018. In addition, Big Sean will also be the new face of PUMA Classic campaign that will be launched this summer. PUMA will  also be the official sponsor of the singer’s upcoming ”I Decided” tour.

Adam Petrick, PUMA’s Global Director for Brand Marketing, said: ”We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music.

His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

Balmain Resort 2017 Collection some of the detail of the presentation featured geometric colored patterns on the fabrics, tiered dresses,  flared trousers, suede and denim , multicolored crochet and tweed designs.

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Sleeveless coats, jackets  and dresses are one of the fashion trends celebs and Fashion Sizzlers are   rocking currently. They are good for the transitional season like Spring and Fall or for when we are having not so cold days.

They can be worn as a chic casual ensemble or dressed up for a more elegant look depending on the occasion and how its styled. Below are some of our favorite Celebs and Fashion Sizzlers rocking this trend.

Narciso Rodriguez Fall 2015

MSGM Fall 2015

Narciso Rodriguez Fall 2015

Victoria Beckham rocking Victoria Beckham’s Fall 2013 sleeveless jacket

Amal  Clooney in a black and white print coat styled with balck accessories

Nicole Scherzinger

This Fashion  Sizzler is rocking a tan sleeveless coat styled with a Louis Vuitton bag ,black leather gloves and black boots

Selena Gomez is wearing a sleeveless  ivory Co Resort 2016 coat dress that has  an oversized collar, a buttoned front, and a flared hem that fell a little above her knees. She styled her lookopaque tights  along with  platform sandals

Kylie Jenner looked incredible in a long sleeveless jacket and ripped jeans

Kim Kardashian In Narciso Rodriguez Fall 2015 sleeveless coat.

Kendall Jenner in a  YSL Sleeveless Fur Coat paired with all black ensemble

Jil Sander Fall 2015

Beyonce’s last Self-Titled ‘Visual Album’ that was a surprise release on iTunes was very successful selling over a million downloads. Drunk and in Love, Flawless, Blow and Surfboard are just a few of the words from the album that have become popularly associated with superstar singer.

Beyonce’s latest addition to her eccomerce store are Emoji T-Shirts with the names BLOW and SURFBOARD. http://shop.beyonce.com/index.php/apparel.html