THE Marc Jacobs Launch Celebrates New Pop Up Store


Marc Jacobs celebrated the launch of his new pop-up store at 59 Greene Street in New York City on Wednesday (June 12).

read more

The History of Hugo Boss, A Timeless Brand

Singer and HUGO ambassador Liam Payne chose to wear HUGO Photo : Getty

This history of Hugo Boss himself and his world-renowned brand is a fascinating, and sometimes shocking, story. A German designer, Hugo Boss was born in 1885 as the youngest of 5 children. He served in WWI as a corporal, before founding his own clothing company.

From Hugo Boss fragrances to men and women’s fashion collections, the clothing company is hugely successful; but it had a tumultuous start before eventually achieving the global status we know today. With that in mind, we take a look at the history of a timeless brand that is still popular today.

The beginning of Hugo Boss

Born in Metzingen, just south of Stuttgart, Hugo Boss completed an apprenticeship as a merchant before completing military service in the early 1900s. He then worked in a weaving mill, before inheriting his parents’ lingerie shop in 1908.

After serving in WWI, he founded his own clothing company in 1923 which produced the likes of shirts and jackets. At the time, the Third Reich held the power in the country. Due to the economic climate of Germany at the time, Hugo Boss was forced into bankruptcy, before reaching an agreement with his creditors to be able to start again.

Controversial history

Due to the rise of the Nazi Party in the 1930s, Hugo Boss’ company began to produce and sell the uniforms for Nazi soldiers. Boss himself became a member of the Nazi Party in 1931.

Unfortunately, because of this, after the war Hugo Boss was stripped of his right to vote, his right to run a business and had to pay a hefty fine. The company agreed to participate in a fund to compensate for the use of slave laborers in WWII Germany.

The growth of the Boss brand

After Boss’ death in 1948, the company was taken over by his son-in-law and his sons. What followed was decades of growth and success, resulting in the Hugo Boss brand we all know today.

In 1950, the first men’s suits were designed and produced, setting the tone for the style and direction of the brand. Soon after, in 1954, Boss fragrances were successfully introduced.

The eponymous brand began to acquire a number of licenses and partnerships, as well as releasing numerous collections. The Hugo Boss name became a brand in 1970, and was registered as an international trademark by 1977.

The brand was split into different labels to denote various parts of the business. This included HUGO and BOSS. BOSS was then split further into BOSS Orange, producing casualwear; BOSS Green, producing golf clothing. and sportswear; BOSS Selection, producing a luxury range. From 2017, BOSS Orange and Green were integrated under the core BOSS brand, forming a two-brand strategy.

The Hugo Boss brand branched out quickly, acquiring licenses for eyewear in 1989, footwear in 1995 and watches in 1996.

Evolving with the times

The Hugo Boss brand ensured it moved forward with the rest of the world, innovating its offerings and positioning itself in a positive space within society. In 1996 the brand introduced the Hugo Boss Prize, which was designed to identify and honour contemporary artists, through a partnership with the Solomon R Guggenheim Museum and Foundation. Furthermore, Hugo Boss also partnered with UNICEF in 2007.

In 2009, a mobile app became available, and in 2011 the brand’s online store was relaunched in Mandarin in order to branch out into the Chinese market. Recently, Hugo Boss became the first Global Apparel Partner to support the Formula E race series.

read more

Gabrielle Union Sizzling Collection With New York & Company


The Gabrielle Union Collection With New York & Company is here and its sizzling.



Most of the items  in this capsule   collection are priced under $100. Gabrielle ,wanted her collection to speak to her fan base, not isolate them. “You do kind of become an asshole if everything you’re talking about is a few mortgage payments and a normal person can’t afford any of it—like, what are you saying, really?,” Union tells  Glamour . “Trying to create a line that’s accessible for a lot of people, to working women, was important to me. I care, I’m listening.” The accessible price point, plus that feeling she wants to elicit in the customer base, is what “propels people out of their chairs and to their computers or to the store,” Union says. “That’s the goal.”


Shop Gabrielle Union for New York and Company here.

read more

Jourdan Dunn Celebrates The Launch Of The Lon Dunn+ Missguided Collection


Jourdan Dunn  was in attendance at the launch of   her  ‘Lon Dunn+ Missguided’ collection at Missguided’s Westfield Store on Saturday March 11, 2017 in London.

The supermodel model  collaborated with Missguided to create a 96-piece collection.

Miss Dunn expressed , “This is my street-chic style. I feel like Missguided consumers are girls like me or the girls who follow me. I wanted to create something practical, stylish and cool.”

read more

Big Sean Is Puma’s New Creative Collaborator & Global Ambassador


Big Sean  is the newest  ambassador Of Puma  that already included Rihanna, The Weeknd, Meek  Mill and  Young Thug .  He is now  a ”Creative Collaborator” and ”Global Ambassador.”

The rapper as a collaborator will be working closely with  the PUMA’s design team to create a collection that should  be released in spring 2018. In addition, Big Sean will also be the new face of PUMA Classic campaign that will be launched this summer. PUMA will  also be the official sponsor of the singer’s upcoming ”I Decided” tour.

Adam Petrick, PUMA’s Global Director for Brand Marketing, said: ”We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music.

His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

read more

How to wear Sleeveless Coats


Sleeveless coats, jackets  and dresses are one of the fashion trends celebs and Fashion Sizzlers are   rocking currently. They are good for the transitional season like Spring and Fall or for when we are having not so cold days.


They can be worn as a chic casual ensemble or dressed up for a more elegant look depending on the occasion and how its styled. Below are some of our favorite Celebs and Fashion Sizzlers rocking this trend.

Narciso -Rodriguez-fall-2015

Narciso Rodriguez Fall 2015

MSGM -Fall -2015


Narciso- Rodriguez-fall-2015

Narciso Rodriguez Fall 2015

Victoria Beckham Fall 2013
Victoria Beckham Fall 2013





Narciso Rodriguez Fall 2015
Narciso Rodriguez Fall 2015

Dior, Fall 2014
Dior, Fall 2014

Victoria Beckham rocking Victoria Beckham’s Fall 2013 sleeveless jacket

amal-clooney-sleeveless coat

Amal  Clooney in a black and white print coat styled with balck accessories


Nicole -Scherzinger-in-sleeveless-coat

Nicole Scherzinger



This Fashion  Sizzler is rocking a tan sleeveless coat styled with a Louis Vuitton bag ,black leather gloves and black boots



Selena Gomez is wearing a sleeveless  ivory Co Resort 2016 coat dress that has  an oversized collar, a buttoned front, and a flared hem that fell a little above her knees. She styled her lookopaque tights  along with  platform sandals


Kylie Jenner looked incredible in a long sleeveless jacket and ripped jeans



Kim Kardashian In Narciso Rodriguez Fall 2015 sleeveless coat.





Kendall Jenner in a  YSL Sleeveless Fur Coat paired with all black ensemble

Jil Sander Fall 2015

read more

Beyoncé Emoji T-Shirts


Beyonce’s last Self-Titled ‘Visual Album’ that was a surprise release on iTunes was very successful selling over a million downloads. Drunk and in Love, Flawless, Blow and Surfboard are just a few of the words from the album that have become popularly associated with superstar singer.

Beyonce’s latest addition to her eccomerce store are Emoji T-Shirts with the names BLOW and SURFBOARD.


read more

Catfish host Nev Schulman is the New Face of Rocawear


Mtv’s host Nev Schulman can now add modeling to the list of things he will be known for. Rocawear just announced that the TV personality is the new face of Jay Z’s brand .

Schulman is an American producer, actor, and photographer. He is best known for the 2010 documentary Catfish. He is also the host and executive producer of the TV series Catfish.

Catfish -host- Nev -Schulman -is -the- New- Face -of -Rocawear

read more

Target and Altuzarra announce collaboration


Target recently announced that their next partnership will be with the brand Altuzarra. Designer Joseph Altuzarra will create a limited-edition collection of ready-to-wear and accessories for women that will hit stores in September 2014.

Altuzzara’s has won a CFDA/Vogue Fashion Fund Award in 2011, the CFDA Swarovski Award for Womenswear in 2012, and have been nominated for the 2014 CFDA Womenswear Designer of the Year.



“As a designer, I believe firmly in the transformative power of fashion. It has the ability to not only change how you look, but also how you feel,” Altuzarra states in a press release. “I’ve admired the elegance that Target brings to fast fashion. By working together on this capsule collection, we hope to instill a sense of power, confidence and beauty in women everywhere.”

The Altuzarra collection will consist of 50 pieces and will range in prices from $29.99 to $79.99 for shoes and accessories, also $17.99 to $89.99 for apparel.AltuzarraSS14

The Altuzarra’s Target collection will launch on September 14 at most Target stores and also on and  selected pieces will also be available to shop online exclusively at


read more

Sneak peak Rita Ora for Adidas Originals


British singer Rita Ora who is  first female musical artist to collaborate with Adidas released a first look at the line on her Instagram page.

Rita  posted a shot of a floral sports jacket with the caption, “It’s official my first collection for Adidas!!! Yes finally! Me and my team have worked so hard together to create the best sexiest coolest sportswear possible.”

Ora told WWD: “I’m a massive fan of the brand. I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”

, Josefine Aberg,  design director of Adidas Originals, said to WWD about why they chose Rita: “She has a great way of mixing fashion and streetwear and has a big love for the brand, and it was obvious that we needed to work with her.”

The collection  will be released in five sub-collections, beginning with the Black line which is due to be released on August 21 through Adidas Originals stores and on their website. Ora will be  designing  outerwear, accessories, footwear, and apparel,  which have been inspired by the her personal style and fashion sense.




read more

Rihanna is the new face of the fashion brand Balmain


Caribbean pop diva Rihanna is the new face of the fashion brand Balmain. Creative director, of Balmian Olivier Rousteing, described Rihanna as an “icon” . Rihanna will be featured in the Balmain’s spring/summer 2014 campaign – The ads will be in magazines from January.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”


read more

Kanye West’s A.P.C clothing sells out on launch and crashes site



Kanye West  A sellout clothing collaboration with A.P.C crashes site on launch.
West’s collection for French ready-to-wear line A.P.C. was  launched Sunday at 10 a.m. Paris time.
The  nine-piece capsule collection (which A.P.C. designer Jean Touitou said was two years in the making) crashed the site and sold out promptly, though A.P.C. is still taking pre-orders for the next shipment for a very limited time.
“Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together,” Touitou said in a statement before the line was unveiled. “‘Small’ meaning that this capsule collection consists of a jean, a hoodie and a T-shirt. Those are precious to me and to Kanye too, because it took time and thoughts to get there.”
And he wasn’t kidding: The highly edited collection consists of two pairs of jeans, several hoodies and a small handful of tees — perfect for a busy new dad without much time to think about his wardrobe.

read more

Most searched Fashion Brand


British fashion design brand, Stella McCartney has been named the most searched for fashion brand on the internet revealed Google Zeitgeist list.

In second place was Karl Lagerfeld ,


followed by lingerie label Victoria’s Secret in third,


Alice Temperley  came  in fourth


and Versace in fifth place.



read more