Alia Bhatt Is Gucci’s First Indian Global Ambassador

Alia Bhatt for House of GucciMARK SELIGER

Italian fashion giant Gucci has named actor, producer and entrepreneur Alia Bhatt as its first Indian global ambassador for the house. Following her successful debut at the Met Gala 2023 red carpet.

As per a report, Bhatt is set to make her inaugural appearance as Gucci’s newest global ambassador during the upcoming Gucci Cruise 2024 show, scheduled to take place in Seoul in the following week.

The brand shared pictures of Bhatt on its Instagram profile with the caption, “Alia Bhatt is the House’s newest Global Brand Ambassador. To mark the occasion, the actress, producer, and entrepreneur was captured with the Gucci Bamboo 1947 bag.”

The actor also took to the social media platform to reshare the pictures with the caption, “I’m honored to represent the house of Gucci not only in India but at a global stage. Gucci’s legacy has always inspired and intrigued me and I’m looking forward to the many sartorial milestones we create together”.

Gucci’s cruise 2024 show will take place at Seoul’s Gyeongbokgung Palace on May 16, showcasing the brand’s 25-year presence in South Korea. Originally scheduled for May 15, the show has been moved to commemorate Gucci’s inaugural store opening in Seoul in 1998. The event will be staged in front of Geunjeongjeon, the principal hall of Gyeongbokgung Palace, renowned for hosting royal ceremonies and welcoming foreign dignitaries during the Joseon Dynasty (1392 to 1910).