Simone Rocha will collaborate with H&M, in a partnership that will include womenswear, menswear and childrenswear, marking the first time the designer has created a wardrobe for the entire family.
The collection features statement pieces inspired by the brand’s own archive of key collections that have defined its story, and is bursting with florals, tartan, beading and bespoke fabrications created in-house. A collection of versatile, hard-working pieces designed to be well-loved and well-worn, Simone Rocha x H&M allows all audiences to experience Simone’s world.
Simone Rocha enthused about the collaboration, saying “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.” The sentiment is shared by H&M, as Creative Advisor Ann-Sofie Johansson shares “Simone Rocha has been on the H&M wish-list for some time… All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design.”
The collaboration coincides with the celebration of a decade of the London-based Simone Rocha label, and will launch online and in select stores on 11 March.
Watch Simone Rocha share her thoughts on the collaboration below: