Entertainer Bruce Springsteen  has endorsed Joe Biden  and narrated his advertisement directed at the former vice president’s hometown of Scranton, Pa.  The rock star gave permission for the track “My Hometown” to play along with the ad.

“Scranton, Pennsylvania. Here, success isn’t handed down. It’s forged with sweat, grit and determination,” he begins in the video. “In Scranton, good times aren’t promised. But here, and in towns across America, times are harder than they ought to be. Lives on pause, dreams on hold, futures in doubt. He’s running to change that. To give working people the shot they deserve. An honest living for honest work, and a little peace of mind at the end of the day.” He concludes the narration by reminding the viewer that Biden aims to keep the people of his hometown in mind in the hopes they’ll vote for him in the very important swing state.

“Because this place stays with him,” he concludes. “These streets are part of him. This is more than where he’s from, it’s who he’s for.”

According to Billboard, the ad premiered Friday on YouTube and aired Saturday during the college football game between Penn State and Ohio State. This isn’t the first time the singer allowed the Biden campaign to use one of his songs. His 2002 track “The Rising” was used during the first night of the 2020 Democratic National Convention.

Bruce Springsteen FEELS

“We are rudderless and joyless. We have lost the cultural aspects of society that make America great. We have lost our mojo, our fun, our happiness, our cheering on of others,” he concluded his speech. “The shared experience of humanity that makes it all worth it. The challenges and the triumph that we shared and celebrated. The unique can-do spirit that America has always been known for. We are lost. We’ve lost so much in so short a time. On Nov. 3, vote them out.”

This is @joebiden’s hometown. This is more than where he’s from. This is who he’s for. pic.twitter.com/6ZSK3dXY4H

— Bruce Springsteen (@springsteen) October 31, 2020