Alicia Keys Is Launching a Skin Care Brand with E.l.f.



Alicia Keys  is collaborating with drugstore beauty favorite E.l.f to create a lifestyle beauty brand focused on wellness and self-care. The collection of skincare and wellness products will be cruelty-free.

Keys  new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” notes the press release. “With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free products, the brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.”

Last year, Keys showed off her nighttime skin care routine on her Youtube page, including her favorite face washtoner, and blemish serum. “My face is very prone to breakouts, so I am a fanatic about my face wash. I can’t just use everything I can’t just use anything,” she says. She also gave tips and tricks for using rose water, massaging your face, and how to unwind at the end of a long day.

Back in 2016, the musician and best-selling author penned a letter explaining why she was embracing a makeup-free lifestyle. “Every time I left the house, I would be worried if I didn’t put on makeup: What if someone wanted a picture?? What if they POSTED it??? These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me,” she wrote. Keys continued: “‘Cause I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

Keys aims to normalize the choice to wear (or not wear) makeup in public. “I’m not a slave to makeup. I’m not a slave to not wearing makeup either. I get to choose at [any] given moment. That’s my right,” she told Allure back in February 2017. Keys is often photographed at events wearing light touches of makeup—brows, concealer, light lashes—with a focus on fresh skin.

All that’s to say Keys knows her way around skincare products and how wellness and self-care can result in an insane glow. “Alicia gets regular facials, does acupuncture and she eats healthy and exercises,” Dotti, Keys’s go-to makeup artist, told in October 2016. “She knows you have to invest internally for your skin to look great externally. It’s also about how you process your energy. She comes from a very strong place and she comes from a very kind place. That in itself is super important. But it’s about the choices she’s making and the products she’s using. It’s the work of a good team.”

We look forward to seeing how Keys translates all she’s learned about healthy skin into drugstore skincare products available to all. We’ll update this story when we know more about the products, prices, and launch date for Alicia Keys’s collaboration with E.l.f. beauty.

Source : Harpers Bazzar

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How to Create And Wear Glossy Eyelids


A popular makeup trend on the fashion runways are glossy eyelids here are tips on how to create the look .


Prepping the Lids

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    Apply a light shadow. Before you add any gloss, you can create a beautiful effect by first applying a soft, shimmery glow to your lids. Anything with soft sheen looks wonderful, such as a pearl-colored shadow or highlight. You can apply it softly with a shadow brush, or simply dab a bit on with your fingertips.

    • While any kind of shadow works, a liquid, gel, or cream shadow will give your eyes a wetter, glossier look.
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    Line the top lash line. A black liquid liner is perfect for this. By using liquid eyeliner, you can create a thin, precise line that will define your lashes. It’s important to keep this line thin and as close to your lashes as possible, so that you reduce potential smudging once you add the gloss. If you want, you can certainly add a wing.[3]

    • This is the only stark, precise line you’ll create. You want to line your eye simply to emphasize your lashes and make them look fuller and darker. You’ll be covering this line later, though, so it’s okay if it’s not perfect. It’s simply the foundation.
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    Dab the eyeliner with a pencil liner. Once you’ve created that original precise line, you can loosen up. Now, your makeup application will be a bit messier and more sultry. Using a kohl pencil, go back over the liquid eyeliner. You don’t need to create a perfect line – in fact, you don’t want to. The kohl pencil will be smudged and blended with the gloss, so just dab it along your lash line however you want.

    • Once you add the gloss, you can always go back in and add more eyeliner as you see fit.

Applying the Gloss

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    Add some shine. There are a few different products you can choose from to add a bit of shine and start blending your eyeliner. Note that this isn’t the actual gloss, but will add a bit of luster to get you started. For this, you want to use a wax-based product that isn’t overly sticky. A wax-based product like MAC’s Mixing Medium Shine is ideal. If you don’t want to shell out the cash for a designer product, you can use some waxy lip balm to create the same effect.
    • If you’re trying this look out for the first time, it might be wise to save the cash and try creating it with cheaper products. If you love the look and want to wear it often, however, it’s worth investing in the longer-lasting products that are created specifically for the eyes.
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    Use the product to soften and blend the eyeliner. Whether you’re using the MAC product or a bit of balm, you’ll apply it the same way. Get a bit of the product on your fingertip and press it onto your eyelid. Using a light hand, carefully use the product to smudge out the kohl eyeliner you previously applied. Gently pull the eyeliner up the lid to create a softer, smokier effect.

    • If you want your lash line to be darkest, you can certainly add a bit more eyeliner to your lash line after you’ve smudged it out a bit. Remember, though, that this look really isn’t about precision or stark lines.
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    Finish with your gloss. Finally, after you’ve blended your eyeliner and laid a shiny foundation, it’s time to apply your gloss. There are a few different eye glosses on the market, like MAC Eye Gloss, NYX Lid Lacquer, MAKE Face Gloss, and Glossier Balm Dotcom. You can find a variety of glosses online or at your local beauty supply store. Use a flat brush or your finger to apply the gloss over your entire lid. Start in the middle and carefully sweep it outwards.
    • If you’re worried about your eyelids feeling sticky, avoid applying any product to the crease. Smooth the product to your lid below the crease and a bit above the crease, but don’t put any directly in it!
    • If you don’t want to buy a product meant specifically for your eye, you can always use a clear lip gloss or Vaseline-type product instead

Completing the Look

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    Apply a bit of highlight to your face. The defining characteristics of this look are dewy and glowing. By adding a bit of highlight to a few key places on your face, you’ll up the glow factor even more. Dust a bit right below your eyebrows, along your brow bone. Then, sweep a bit down the bridge of your nose, on the highest point of your cheekbones, and on your cupid’s bow.
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    Use a transparent or nude lip product. Glossy eyelids are perfect for a fresh-faced, semi-natural look. That being said, they are best paired with a soft, more natural lip color. You can simply roll on a bit of lip balm to keep your lips looking plump and moisturized, or add a bit of nude lipstick if you prefer wearing a heavier product. Whatever you choose to do, let your glossy lids be the star of the show.
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    Fill in your eyebrows. You don’t need crisp, perfectly manicured brows for this look. In fact, natural brows pair perfectly with this effortless, light look. However, natural brows can always be improved upon! Using an eyebrow pencil, powder, or pomade, lightly fill in any areas where your brows are sparse or thin. Use a spoolie to brush your brows out so that everything looks natural and soft.
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    Bring your gloss with you for touch-ups. Because this is a glossy, wetter look, you’re bound to have some inevitable movement. Most of the natural smudging is great – you don’t want your eyeliner to be perfectly clean and crisp. However, you also don’t want any smudges on your cheek or near your temple! Bring a little mirror and some extra gloss with you when you’re heading out the door. That way, you can fix any wayward smudges and reapply gloss to keep your lids shimmering all day and night.

Source :WikiHow 

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