TikTok’s user stats continue to explode in 2023. After being valued at $75 billion at the end of 2022, the social video-sharing app has become an all-in-one brand-marketing machine.
Packed full of consumer-led content trends and the ability for any user to go viral, it’s no surprise that the birth of TikTok shop has only intensified the admiration surrounding the app. In fact, in 2021, it was the most downloaded app on the globe, beating Instagram, Facebook and Snapchat.
(Image Source: sensortower.com )
“TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,” says Insider’s Debra Aho Williamson. “It has moved well beyond its roots as a lip-syncing and dancing app. It creates trends and fosters deep connections with creators that keep users engaged, video after video.”
Jumping into a new Social 2.0 age, social platforms are also becoming a hub for e-commerce opportunities. No longer must we search for our favourite brands online. Instead, users can go from first impression straight to TikTok’s checkout without even leaving the app.
The rise of TikTok Shop
Did you know that just under two-thirds of all TikTok users have now made a purchase within the app? Whether it be a viral makeup cleanser or a fashionable pair of eyeglasses like these, there are plenty of items to choose from on TikTok’s newest shoppable feature.
Partnering with e-commerce giant Shopify, TikTok shop encourages users to shop their favourite brands for less in a shopping-channel-inspired live setting. As popular platform influencers host live events, where they test and demonstrate a catalogue of products, users can simply click on the product pop-up and purchase their favourite brands at a fraction of the price.
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One of the first brand giants to open their doors to TikTok Shop was Kylie Cosmetics. With a whopping 3.5 million TikTok followers, it’s no surprise that products sold out in seconds for discounted prices.
“I built my business on social media; it’s where my fans go first to look for what’s new from Kylie Cosmetics. I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products. That’s why I’m excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!”
Has TikTok Shop boosted brand success?
It’s not only users who are obsessed with TikTok’s e-commerce potential. For beauty and fashion brands across the globe, TikTok Shop has become a goldmine for brand success.
“We’re seeing increasing numbers of consumers using the shopping tab and anticipate more consumers will continue to adopt this in-app feature as we test ways to integrate these shopping links into our content,” revealed the co-founders of Glow Recipe, otherwise known as a TikTok shop sensation.
In fact, a whopping 90% of the skin toner’s e-commerce traffic comes from TikTok itself, and it’s had a 600% spike in sales since joining the shopping feature.
With brands like Sol De Janeiro and Charlotte Tilbury also joining TikTok Shop to advertise their products at a reduced price, let’s have a closer look at some of the brands you can shop from in 2023.
The e-commerce brands currently bossing TikTok
There are plenty of brands flooding TikTok’s shop feature in 2023, which is great news if you want to grab some amazing half-price deals.
From Charlotte Tilbury to Loreal and Gym Shark, the list could go on of household brand names that have entered the social media realm. Here are just a few that are currently bossing the TikTok scene.
While Perfume Boss started off as a small local business, selling designer names at an outlet price, the small brand has risen to fame on TikTok Shop.
(Image Source: TikTok)
After their shoppable live events raked in a 369% increase in order volume and a 32% increase in followers, they are one to watch out for.
ASOS is well known for its social media presence, so it’s no surprise that it has taken TikTok by storm.
ASOS have mainly been grabbing consumer attention with their creative content, as they jump into UGC content trends and post humorous skits.
(Image Source: TikTok)
With over 1.6 million followers, they have quickly become a sensation with gen Z and Millennial viewers.
Sol De Janeiro
Another famous TikTok brand is Sol De Janeiro. After their Bum Bum cream brought the brand millions of views, they are now fan favourites on TikTok Shop live streams and have since gained a whopping 239 million views on their #SolDeJaneiro hashtag.
(Image Source: TikTok)
The future of TikTok Shop
As we step into 2023, social media shopping will define e-commerce success in the coming year. With more brands than ever before joining popular social platforms, it’s time to head on over and find your favourites for less.