TikTok started gaining worldwide popularity almost as soon as it was introduced in 2018, and it’s only gotten bigger since then. The platform is now the #4 social media site in the world, behind Instagram, Meta (formerly Facebook), and WeChat. TikTok isn’t just a place for people to connect, though; like most other social media platforms, it’s also perfect for anyone who wants to grow their brand. When it comes to fashion brands, there’s already a well-established space on TikTok for this type of content. Smaller creators post unboxing hauls for their latest online purchases, and major fashion brands collaborate with influencers to promote their newest products.
So what does this mean for fashion brands on TikTok? It means that there’s a ton of interest, as well as a lot of competition in this particular niche. Fortunately, there are several strategies that can be used to get ahead of the pack. For example, sites like TikCeleb make it possible to buy TikTok likes, views, and followers to give an instant boost to your page. When potential new fans see how much attention your content is getting, they’ll be more likely to check it out for themselves, resulting in more traffic and faster growth.
This isn’t the only thing you can do to grow your fashion brand, though; here are five business tips that can boost your following and drive your brand forward.
#1: Collaborate with other brands
Just because another brand is technically your competition doesn’t mean you should keep them at a distance. That just isn’t how things are done on TikTok; collaborations mean better visibility, which is exactly what you want. A brand collaboration usually requires plenty of pitching, negotiating, and brainstorming to come up with ideas that are good for both of you. Sometimes the collaboration will just be in the content you make, while at other times it could be something like a new product release that you both worked on together. There are plenty of ways to collaborate with other brands on TikTok, so don’t be shy about thinking outside the box.
Another thing to keep in mind: realistically, you’ll probably have to send a lot of pitches before you get a positive response. Don’t let this discourage you, though. With enough determination and consistency, you should eventually find another brand that will be happy to collaborate.
#2: Participate in viral challenges
TikTok is all about following trends, and few things are trendier on this platform than following viral challenges. Some of them have people performing a choreographed dance, while others involve lip-syncing to a popular song or sound. TikTok users of every variety love these challenges, from people with 12 followers, to creators with millions of fans. Brands usually get in on the action too, because these trends are a great way to make their products seem more relevant. In some cases, brands actually create viral trends themselves!
The key is using relatable humor, and not making the product placement seem too sales-heavy. Even if the goal is to sell more products, you can’t just hijack your content for overt marketing attempts. Just like any other content on the platform, it should be entertaining and fun. Also, keep in mind that you should only consider viral challenges that you can relate to your brand somehow. If you start participating in every single trend on the platform, your content probably won’t seem as relevant or well-developed to your followers.
#3: Take advantage of influencer marketing
This type of marketing is unique to social media, and it’s a great way to grow your fashion brand on TikTok. There’s no shortage of influencers on the platform, and most of them are open to accepting sponsorships from brands who want to get the word out. There are a couple of different ways to approach this:
First, you could go for the popular influencers who have massive followings. If you can come to an agreement for them to show off your brand to their fans, you’re more likely to get rapid results. The main downside to this is that the more popular the influencer, the more they’ll expect to be paid for a sponsorship.
Second, you could find up-and-coming influencers who don’t necessarily have huge followings, but who have a loyal fanbase and a good track record of growth. Sponsoring one of these influencers won’t expose your products to quite as many new people, but it’ll cost considerably less while still boosting sales.
#4: Use different types of ads for marketing campaigns
A fashion brand has plenty of ways to showcase their products in their videos, but it’s also a good idea to use old-fashioned advertising as well. On TikTok, there are various options to choose from.
- Brand takeovers, which are full-screen static or dynamic displays that are visually impactful for viewers.
- Top-view ads, which can be up to 60 seconds long, and enjoy the top-of-the-page prime real estate when users open the app.
- In-feed ads, which are TikTok’s standard format for advertisements. They’re usually between 15 and 60 seconds long, and support interactions from users (such as sharing, liking, commenting, etc.).
#5: Make a TikTok Business account
If you’re on TikTok as a fashion brand rather than an individual, a TikTok Business account is a must. This is mainly because it offers a valuable analytics tool, which gives you insights that can help with the decision-making process. For example, you’ll be able to see when most viewers are watching your content, which will help you calculate the best time of day to post videos. You’ll also be able to add more details to your profile, which will make it easier for people to get in touch or make purchases.
The takeaway
Growing a fashion brand on TikTok takes work, but by following the right tips, you’ll be more likely to reach the goals you’ve set for yourself. Whether you’re just starting out, or your fashion brand is already fairly established, TikTok is a great place to find new fans.