Joe Biden Launched A Campaign Ad With Eminem’s “Lose Yourself”

Hiphop artist Eminem’s “Lose Yourself” is the soundtrack for a new political ad from democratic presidential candidate Joe Biden The ad comes one day before the general election and is titled “One Opportunity.”. It features black-and-white footage urging people to vote and includes Biden’s recent visit to the Michigan State Fairgrounds. Biden. Eminem, is an artist who’s long been guarded about licensing his music, has a career first: He has provided a song — his signature song — to a political candidate. By providing his song to the Biden campaign, Eminem is essentially giving his official endorsement to the Democratic presidential candidate and running mate Kamala Harris. The Biden ad marks the first time the 48-year-old star has licensed one of his songs to a political candidate — and indeed, one of the rare instances Eminem has granted a clearance for any type of outside use.