Barneys New York celebrated the Osman brand Launch by hosting a party Wednesday April 12, 2017 at Salon 94, the Upper East Side gallery which is the home of art collector and patron Jeanne Greenberg Rohatyn.
“It popped up and we went for it,” explains Barneys CEO Daniella Vitale. “Barneys is very passionate about collaborating with artists, with writers, with designers, and ultimately this is a celebration of that.”
The event also debut Osman Yousefzada latest edition, dubbed No. 5, of The Collective, a biannual style journal that includes contributions from friends and colleagues, Yousefzada says. “It started out as a look book, and from there it became a showcase of real women wearing the clothes, and we invited a lot of different artists to work on it,” he explains. “It’s a way for us to have a dialogue with our end client.”