Kyrie Irving is no longer a Nike athlete, Nike spokesperson says. The sides have parted ways one month after Nike suspended its relationship with the Nets star. Irving has one of most popular signatures shoes in the NBA and is now a sneaker free agent.
The separation is not a surprise. Nike suspended its relationship with Irving after he Tweeted out support for an antisemitic film, did not apologize (at first), and was suspended by the Nets. Here was the company’s statement at that time:
“At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism. To that end, we’ve made the decision to suspend our relationship with Kyrie Irving effective immediately and will no longer launch the Kyrie 8. We are deeply saddened and disappointed by the situation and its impact on everyone.”
Nike founder Phil Knight said it was likely the end of the company’s relationship with Irving.
That’s not a small thing by Nike, Irving has had a signature shoe line since 2014 and is reported to have a deal with Nike worth more than $10 million a season because his shoes are popular. However, his contract with the shoe giant was set to end in October 2023, and there had been reports Nike did not plan to extend that deal before this current controversy started.
Nike is already looking in a new direction, at Ja Morant.