Priyanka Chopra Jonas created her own beauty line, hair-care brand Anomaly, available exclusively at Target on Feb. 1.
“I just find it fascinating,” she said of the new venture. “I love the ability to, as an entrepreneur, find a gap in the market and try to fill that.”
Anomaly, a partnership with beauty brand creator and incubator Maesa, is providing accessibility and sustainable packaging, while investing in results-driven formulas. Every item — shampoos, conditioners, a hair mask and dry shampoo — costs $5.99. Gender-neutral and produced entirely in the U.S., Anomaly is labeled cruelty-free, free of harmful chemicals and packaged in recyclable bottles made with post-consumer recycled materials. The shampoo and conditioner bottles use 100 percent PCR content, while the mask
Priyanka Choora Jonas
Wearing: St. John
Where: doing press
Styled by: Law Roach