Priyanka Chopra Jonas Wearing St. John Hot Pink Suit Promoting Her Hair Care Line


Priyanka Chopra Jonas created her own beauty line, hair-care brand Anomaly, available exclusively at Target on Feb. 1.

Priyanka Chopra Jonas

“I just find it fascinating,” she said of the new venture. “I love the ability to, as an entrepreneur, find a gap in the market and try to fill that.”

Anomaly, a partnership with beauty brand creator and incubator Maesa, is providing accessibility and sustainable packaging, while investing in results-driven formulas. Every item — shampoos, conditioners, a hair mask and dry shampoo — costs $5.99. Gender-neutral and produced entirely in the U.S., Anomaly is labeled cruelty-free, free of harmful chemicals and packaged in recyclable bottles made with post-consumer recycled materials. The shampoo and conditioner bottles use 100 percent PCR content, while the mask

Priyanka Choora Jonas
Wearing: St. John
Where: doing press
Styled by: Law Roach


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