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Rihanna Joins LVMH To Launch Fashion House Under Fenty Label

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 Robyn Rihanna Fenty, is set to debut her first collection for the LVHM new label, which will be branded Fenty, later this month in Paris. The collection will include ready-to-wear and accessories, including shoes, sunglasses and jewellery.

Fenty is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987. Rihanna is the first woman to create an original brand at LVMH and the first woman of colour at the top of an LVMH maison.

—Rihanna will become the first woman to create an original brand at LVMH —Rihanna will be the first woman of color at the top of an LVMH maison —Rihanna’s line will be the first new house created by LVMH since Christian Lacroix in 1987

“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” said Rihanna, in a statement, referring to LVMH Chairman and Chief Executive Bernard Arnault. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

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