The Ralph Lauren brand , launched their first female scent in nearly a decade. Jessica Chastain has been chosen as the face of his new fragrance, Woman. Chastain is the second celebrity to star in a Ralph Lauren fragrance campaign and the scent is the brand’s first female release in nine years (the last fragrance Notorious hit shelves in 2008).
The campaign was photographed by Steven Meisel, and the TV commercial was directed by Philippe Le Sourd. “
Chastain, who has been outspoken about gender equality in the film industry, is the embodiment of the fragrance’s “Woman About All” slogan.
“I hope when we include female storytellers they will be more like the women I know in my day-to-day life,” Chastain said during this year’s Cannes Film Festival. “They are proactive, have their own point of view, and don’t just react to men around them.”
WOMAN by Ralph Lauren will be available starting in August at Macy’s, macys.com and ralphlauren.com in 100mL ($110) 50mL ($84) 30mL ($64).
