Alessandro Michele was named Creadive Director of Gucci on January 2015 .
He recently won International Award at this year’s CFDA’s 2016. Michele has reinvented Gucci by introducing a number of motifs and embroidery to the brand such as snakes, butterflies, bumblebees, jaguars and a variety of floral designs.
Michelle attended the Academy of Costume and Fashion in Rome. He was the Senior Accessories Designer at Fendi where he worked alongside Silvia Venturini Fendi and Karl Lagerfeld . In 2012 he joined Gucci under Tom Ford .
He was tapped by Tom Ford in 2002 and moved to Gucci’s London-based Design Office. Michele redesigned Gucci’s 280-year-old designs , having worked at the Gucci design studio for over 12 years at various positions and was responsible for revamping the accessories dept. In 2006 he was named Leather Goods Design Director and promoted in May 2011 as Associate to then Creative Director Frida Giannini.
Alessandro in September 2014 took on the additional role of Creative Director of Richard Ginori—the fine Florentine porcelain brand acquired by Gucci in June 2013. He began in his position as leader of product offering and branding of Gucci, repositioning it for the luxury market with new collections and a new store design template.
Michele is not afraid to push sexual boundaries with designs that are fluid. Gucci recently filed to federally register and trademark eight designs in the U.S., including: “The design of a striped snake on a stripe containing three distinctive band of colors, the colors being blue, red, then blue;” along with “a horseshoe-shaped Dionysus design;” and “a gold colored bee on top of a stripe containing three distinct bands of color with a red band in the middle of two blue bands;” . Gucci alfiled to trademark a gold colored bee on a stripe containing three distinct bands of colors, the colors being green, red, then green;” “the design of a snake with stripes;” and “a tiger head,”
Michelle “cat lady” sweaters and old fashioned tea dresses have sparked many of the global trends in women’s Ready-to-Wear. “It’s a game changer not just for the brand but for what’s happening for fashion in general,” says Sarah Rutson, Net-a-Porter’s vice president of global buying.
Michele does not like women wearing dark colors, and all black so he brought color to the runway and brand with models rocking bright colors such as yellow and pink.
He is also inspired by Vintage and accessories which he incorporates in his designs. He is also expanding the brand into home furnishing design in a collaboration with shelter publication Cabana magazine.
It was during the Gucci Men’s Fall/Winter 2015-16 runway show where Alessandro first revealed a new direction for the House.
His full vision for Gucci emerged during the Women’s Fall/Winter 2015-16 runway show.
Michele also has many celebrity men rocking the Gucci brand at events and on the redcarpet. Below are some of the celebs rocking Gucci.
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