Jessica Simpson has a retail line that makes $1 billion a year, and she expresses that a lot of her success in fashion is to her knowledge of and understanding women . The Jessica Simpson Collection includes over 30 product categories, from her shoe line to sunglasses and jewelry.
Simpson explains how her weight fluctuations have helped her to understand women of all shapes and sizes. I have been every size on the planet and I understand women . And I just know how to dress them. I know there’s all different kinds. “When I’m in approval or inspiration meetings, I think of what I want my Nana to wear, and what my 2-year-old daughter Maxwell would look adorable in,” said Simpson during a keynote Q&A at Thursday’s annual Forbes Power Women summit.
“My business is the heart of who I am,” said Simpson. She went on explain how she has manages to outsell most runway designers several times over by understanding everyday women, the vast majority of whom are larger than a size 2 and may feel alienated by what they see in Vogue.
“I want to make every woman feel confident in what they’re wearing,” she said. “I do feel like we’re very fashion-forward, but we also listen to the consumer.”
“I have been every size on the planet and I understand women,” she said. “And I just know how to dress them. I know there’s all different kinds. There’s life in the whole world beyond LA and New York. I understand Middle America and their mindset.”
Simpson and her design and business teams know their markets, too. “We do know what our Macy’s customer likes,” she said. “We know what our Dillard’s customer buys. We know where women shop and what they’re buying.”
Simpson has future plans for a home goods line, and then a baby collection.