Erykah Badu named the new face of Tom Ford’s White Patchouli fragrance

Erykah Badu has been named the new face for designer Tom Ford’s fragance for women, which is called White Patchouli.

“For this project, I wanted to reinvent patchouli . . . I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine,” said Ford.

Tom told the Daily Beauty Reporter:

“I have known Erykah for a long time and I have always considered her a true beauty,” says Tom. “I thought of her immediately for this ad campaign…she just fits.”