LVMH & Jay-Z Announce A New 50% Partnership In Ace of Spades Champagne BlogNEWS by fashionsizzle on February 22, 2021 share Jay-Z has sold 50% of his champagne brand Armand de Brignac (Ace of Spades) to LVMH. After buying the company in 2014 for ~$30M, Jay-Z increased annual sales from 60k to 500k bottles in 2019. read more