
Paris Fashion Week delivered another defining moment as Usher and Travis Scott took their seats at the Hermès Menswear Fall/Winter 2026 show—an appearance that underscored the house’s enduring pull across music, luxury, and modern masculinity.
Usher arrived in a look that embodied Hermès’ quiet authority. He wore a refined, double-breasted wool coat in a soft neutral tone, layered over an all-black ensemble that emphasized clean lines and fluid tailoring. The coat’s structured shoulders and polished buttons nodded to classic menswear, while the relaxed drape kept the look contemporary. Finished with sleek footwear and minimal accessories, Usher’s styling reflected a grown, confident elegance—effortless, timeless, and unmistakably Parisian.
Travis Scott, by contrast, leaned into a sharper, more subversive energy. He opted for a deep navy double-breasted suit with a crisp, architectural cut, styled with a high-collar shirt and slim black boots. Tinted eyewear and his signature braids added a futuristic edge, balancing Hermès’ heritage tailoring with modern attitude. The result was a look that felt both disciplined and daring—classic codes filtered through a street-luxury lens.
Inside the show, Hermès presented a Fall/Winter 2026 collection rooted in precision and restraint. Rich textures, elongated silhouettes, and elevated outerwear defined the runway, reinforcing the maison’s mastery of craftsmanship and its commitment to understated luxury. The presence of Usher and Travis Scott highlighted how Hermès continues to resonate beyond fashion, influencing global style conversations across music and culture.
Together, their front-row appearance captured the spirit of contemporary menswear: tradition meeting innovation, refinement meeting edge. At Hermès Fall/Winter 2026, Paris once again proved that true luxury lies in confidence, craftsmanship, and the power of personal style.




