Lanvin spring 2026 RTW
When Netflix promotes Emily in Paris, fashion is never an afterthought—it’s part of the storytelling. For the Paris-facing promotional moments surrounding the series, Lily Collins transformed the press tour into a moving fashion narrative, wearing Lanvin, Chloé, and Magda Butrym to mirror the spirit of the show while elevating it into real-world luxury. Each look functioned as a distinct chapter, turning travel, arrivals, and photo moments into a cohesive style story worthy of Paris itself.
Rather than a traditional press schedule, the campaign embraced cinematic movement—journeying through Europe and culminating in Paris. That sense of motion shaped the wardrobe choices, allowing Collins’ looks to feel intentional, fluid, and expressive, rather than static red-carpet statements.
Lanvin: Polished Parisian Structure for the Opening Moment
Lily Collins began the Paris promo sequence in Lanvin, setting a refined and unmistakably French tone. The look balanced clean tailoring with a modern edge, combining classic structure with a subtle reveal that added intrigue without overpowering the silhouette.
Lanvin’s heritage as one of France’s oldest fashion houses made it a strategic choice for the opening chapter. The design translated beautifully in candid movement—stepping onto platforms, greeting fans, and arriving on location—projecting elegance, confidence, and quiet sophistication.
Why Lanvin worked so well:
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Strong Parisian fashion credentials
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Structured tailoring that photographs effortlessly
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A modern twist that keeps the look youthful and editorial
Chloé: Romantic Ease and the Parisian Dream
Midway through the promo journey, Collins transitioned into Chloé, bringing softness and romantic energy into the fashion narrative. Known for its fluid silhouettes and feminine spirit, Chloé added lightness to the storyline—an intentional contrast to the sharper lines of Lanvin.
This look captured the fantasy many associate with Paris: effortless beauty, movement, and understated luxury. Flowing textures and delicate detailing aligned perfectly with Emily in Paris’s whimsical tone, reinforcing the show’s love affair with romance, charm, and visual storytelling.
Why Chloé fit the moment:
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Evoked the emotional heart of Parisian style
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Balanced structure with softness
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Reflected the romantic identity of the series
Magda Butrym: Statement Drama for Maximum Impact
For the most striking moment of the Paris promo, Lily Collins wore Magda Butrym, delivering bold glamour with unmistakable fashion authority. The look—dramatic, sculptural, and unapologetically feminine—instantly captured attention and ignited conversation.
Magda Butrym’s designs are known for blending sensuality with architectural precision, and this choice elevated the promo from elegant to unforgettable. The strong silhouette and saturated color ensured the look dominated photographs and social feeds, reinforcing Emily in Paris’s reputation for fashion that sparks dialogue.
Why Magda Butrym was the power move:
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High-impact design perfect for viral moments
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Editorial drama that commands attention
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A modern fashion voice aligned with luxury storytelling
A Thoughtful Fashion Narrative, Not Just Outfits
Together, the three designers created a clear and intentional progression:
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Lanvin grounded the promo in Parisian heritage and polish
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Chloé introduced romance and movement
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Magda Butrym delivered the dramatic crescendo
Rather than feeling like disconnected wardrobe changes, the looks functioned as a unified fashion arc—one that reflects Emily Cooper’s evolving style while positioning Lily Collins as a modern fashion muse in her own right.
The result was a promo wardrobe that didn’t just promote a series—it extended its universe. By blending classic French fashion, romantic femininity, and contemporary statement design, Lily Collins turned the Emily in Paris Paris promo into a masterclass in fashion storytelling.
