The Ashish Fall 2024 ensemble might appear at first glance to be a simple, colourful plaid lounge set styled casually with sneakers — but, true to Ashish Gupta’s design language, the look is anything but simple. What looks like effortless loungewear is actually an intricate display of craftsmanship: every plaid block is built from thousands of hand-applied sequins, creating a shimmering textile that moves like liquid light. The relaxed silhouette, playful colour palette, and sneaker pairing all contribute to an intentionally nonchalant aesthetic, masking the extraordinary amount of artistry required to produce such a garment. This juxtaposition of “casual” and couture is quintessential Ashish — elevating the everyday through detail, humour, and bold, joyful glamour.
