New York, NY – September 30, 2025 – Gap today announced the debut of GapStudio Fall/Winter 2025, Collection 03, launching October 2. The campaign stars Gwyneth Paltrow and her daughter Apple Martin, photographed by Mario Sorrenti with creative direction from Zac Posen, EVP and Creative Director of Gap Inc.
“Gap has always created campaigns that bridge generations and shape culture,” said Mark Breitbard, President & CEO of Gap brand. “From our iconic ’90s ads to today, we’ve celebrated talent both established and emerging, inspiring self-expression. Partnering with Gwyneth and Apple continues that legacy, bringing a fresh perspective to timeless design and storytelling.”
The campaign, styled with fashion and image direction by Alastair McKimm, is complemented by a short film directed by LOOK & Julian Klincewicz. The film explores themes of memory, connection, and style, portraying a shared closet where Apple borrows from her mother’s ’90s wardrobe while developing her own identity. Playful moments between mother and daughter highlight how style evolves across generations, interwoven with advice from Gwyneth to Apple about individuality, self-acceptance, and empowerment.
“This campaign and collection are about connection through style,” said Zac Posen. “Clothing moves through time—borrowed, reinterpreted, and made personal. We worked with extraordinary creative talents to honor Gap’s heritage of iconic portraiture while creating something new for today. Inspired by the energy of ’90s New York—where modernism and nostalgia collided—the pieces balance elegance with edge, designed to endure season after season.”
For Gwyneth, the collaboration felt personal: “Gap has always been part of my family’s life. It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.” Apple added, “I grew up in Gap Kids. Clothes have always been part of my story, and working on this campaign was really special.”
The Collection
Designed by Zac Posen, GapStudio Fall/Winter 2025 Collection 03 draws on the romanticism of the 1960s and the minimalist, downtown energy of 1990s New York. The 38-piece capsule blends intimacy, versatility, and timelessness with anatomical seaming, sculptural denim, and fluid satin. Inspiration comes from icons like Grace Jones, Tina Turner, Carolyn Bessette-Kennedy, Sofia Coppola, Zoë Kravitz, and Gwyneth Paltrow, while channeling the raw spirit of ’90s style.
Collection Highlights include:
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Seamed Icon Denim Jacket ($148), High Rise Seamed Boot Jeans ($168), Seamed Denim Midi Shirtdress ($298): Sculptural silhouettes with precision seamwork, elevating denim with architectural detail.
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Satin Midi and Slip Dresses ($118–$128), Knit Crop Cardigans ($148): Fluid drape contrasted by sharp tailoring like the Poplin Bow Shirt ($128) and Pointelle Bodysuits ($98).
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Poplin Belted Maxi Shirtdress ($178): Available in White, Navy, and Khaki, a modern reinvention of Gap’s signature shirt-dress heritage.
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Vegan Patent Leather Jackets ($228) and Mini Skirts ($118): Bold statement pieces with oversized hardware.
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Denim Cropped Jackets ($228), Low Rise Denim ($128), Needle-Punch Mini Skirt ($118): Fresh textures with a tweed-like finish.
The palette features deep blues, nuanced neutrals, crisp whites, and soft rose tones—refined yet versatile.
GapStudio Fall/Winter 2025 Collection 03 launches October 2 in select U.S. and international stores and at gap.com.
Campaign Credits
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Creative Direction: Zac Posen
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Photography: Mario Sorrenti
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Film Direction: LOOK & Julian Klincewicz
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Fashion & Image Direction: Alastair McKimm
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Featuring: Gwyneth Paltrow & Apple Martin
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Hair: Bob Recine | Makeup: Aaron De Mey | Nails: Elle Gerstein
About GapStudio
GapStudio is Gap’s elevated design platform, developed at the brand’s New York City headquarters. Representing the pinnacle of Gap’s craftsmanship, tailoring, and quality, GapStudio reimagines American fashion through modern design, intricate detailing, and cultural storytelling.
About Gap
Founded in San Francisco in 1969, Gap is a global icon of casual American style. The brand delivers loved essentials and cultural experiences that celebrate individuality across Gap, GapKids, babyGap, Gap Maternity, GapBody, and GapFit, as well as exclusive lines for Gap Outlet and Gap Factory. Gap is the namesake brand of Gap Inc. (NYSE: GPS) and connects with customers worldwide through online and retail locations. Learn more at www.gap.com.
