Usher Joins Ralph Lauren Fragrances as the Face of Ralph’s Club New York

Usher Joins Ralph Lauren Fragrances as the Face of Ralph’s Club New York

Grammy-winning global icon Usher has officially joined the Ralph Lauren Fragrances family, stepping into the spotlight as the face of the brand’s newest scent, Ralph’s Club New York. Known for his timeless charisma, style, and soulful artistry, Usher brings a bold yet refined energy to this latest fragrance launch — a perfect match for the elegance and edge that define Ralph’s Club.

This partnership marks a powerful moment in both music and fashion, as one of the world’s most influential performers aligns with a brand that’s synonymous with American luxury and sophistication. Usher’s connection to New York — a city that has shaped culture, fashion, and music — makes him the ideal embodiment of this new olfactory tribute.

“Ralph’s Club New York is more than just a fragrance,” Usher said in a statement. “It’s an experience. It captures the energy, the excitement, and the unforgettable moments that only happen in this city — and I’m honored to be a part of it.”

Ralph’s Club New York continues the legacy of the original Ralph’s Club scent, but with a deeper, more urban edge — a reflection of the city’s electrifying nightlife and Usher’s own magnetic presence. The campaign, shot against a backdrop of iconic Manhattan locations, highlights a blend of glamour and grit, evoking the essence of an exclusive night out in the city that never sleeps.

With this collaboration, Ralph Lauren Fragrances not only introduces a captivating new scent but also solidifies its connection to cultural icons who redefine style and sophistication on their own terms. And Usher, with his legendary career, smooth presence, and timeless appeal, proves to be the perfect ambassador to usher in this new era.

Ralph’s Club New York is now available at select retailers worldwide