André Branch Named New CEO of r.e.m. beauty
Veteran Beauty Executive Brings Deep Experience from M·A·C, Estée Lauder, and L’Oréal
r.e.m. beauty, the forward-thinking cosmetics brand founded by pop icon Ariana Grande, has announced the appointment of André Branch as its new Chief Executive Officer. With an impressive track record at some of the world’s leading beauty giants, Branch is poised to take r.e.m. beauty into its next phase of growth and global expansion.
André Branch brings over two decades of experience in the beauty and cosmetics industry. He has held leadership positions at M·A·C Cosmetics, where he oversaw global brand strategy; Estée Lauder, where he played a key role in brand development and marketing innovation; and L’Oréal, where he helped drive product launches and elevate brand equity. Known for his strategic vision, creative insight, and deep understanding of consumer engagement, Branch has built a reputation for transforming beauty brands into cultural powerhouses.
His appointment marks a new era for r.e.m. beauty, which has already made significant waves in the industry for its inclusive product offerings, space-age aesthetic, and strong connection to pop culture through Grande’s influence. With Branch at the helm, the brand is expected to sharpen its competitive edge and deepen its presence in both domestic and international markets.
“I’m thrilled to join a brand that blends artistry, authenticity, and innovation in such a unique way,” said Branch in a statement. “r.e.m. beauty is not just a beauty brand—it’s a movement. I look forward to working with Ariana and the entire team to bring the next generation of beauty products and experiences to consumers around the world.”
As r.e.m. beauty continues to expand its product lines and global reach, André Branch’s leadership is anticipated to further solidify the brand’s position as a force in the beauty industry, aligning bold creativity with cutting-edge science and timeless style.
