Prada Celebrates Its Fifth Avenue Men’s Boutique Opening

May 1, 2025 – On the occasion of its Fifth Avenue Men’s Boutique opening at 720 Fifth Avenue, Prada held a cocktail reception featuring a DJ set by Sean Lyles.

The reception moved to a second location for a private after-party with a DJ set by Arman Nafeei and a special performance by Giveon.
Guests included (in alphabetic order): Adain Bradley, Alisha Boe, Benedict Cumberbatch, Benito Skinner, Boyd Holbrook, Brandon Wilson, Christopher Briney, Claire Danes, Deacon Phillippe, Giveon, Hunter Schafer, Kelsey Asbille, Kelvin Harrison Jr., Letitia Wright, Meadow Walker, Molly Gordon, Paloma Elsesser, Sarah Pidgeon, and Tracee Ellis Ross.

New York, NY – Luxury fashion house Prada celebrated the grand opening of its new Fifth Avenue Men’s Boutique with an exclusive event that seamlessly blended classic Italian elegance with the bold energy of New York City. The event, held at the brand’s newly dedicated menswear space at 720 Fifth Avenue, brought together an eclectic mix of fashion insiders, celebrities, and cultural tastemakers to mark the occasion.

Spanning two floors, the boutique is a refined expression of Prada’s distinctive design language. The interiors feature sleek marble finishes, soft mohair velvet seating, polished steel fixtures, and striking geometric displays. Each element evokes the modern masculinity and understated sophistication that define Prada’s menswear aesthetic.

The boutique offers a curated selection of the latest ready-to-wear, accessories, and footwear collections for men, along with exclusive pieces designed specifically for the Fifth Avenue location. From sharply tailored suits and minimalist outerwear to statement sneakers and leather goods, the space is a tribute to Prada’s dedication to craftsmanship, innovation, and timeless style.

Guests at the opening celebration were treated to an intimate cocktail reception, where signature Italian aperitifs flowed alongside curated playlists and immersive visual experiences that highlighted Prada’s legacy and forward-thinking approach to fashion. Among the notable attendees were actors, athletes, musicians, and influencers who represent the dynamic spirit of today’s modern man.

This expansion marks a significant moment for Prada in the U.S. retail landscape. Fifth Avenue, one of the world’s most iconic shopping destinations, provides the perfect backdrop for the brand’s menswear vision—uniting international flair with New York sophistication.

With this new boutique, Prada reaffirms its position not just as a fashion leader, but as a cultural force constantly evolving with the times. The Fifth Avenue Men’s Boutique is more than a store—it’s a destination that embodies the art of modern menswear.