The early 2000s are making a glossy comeback, and beauty lovers are here for it.
Lancôme has officially reintroduced its beloved Juicy Tubes—the cult-favorite lip glosses that defined a generation. And to make the moment even more iconic, the beauty powerhouse has partnered with Grammy Award-winning singer and actress Kelly Rowland to lead the relaunch.
First introduced in 2000, Juicy Tubes became a beauty phenomenon thanks to their ultra-shiny finish, nostalgic squeeze tube packaging, and sweet, fruity flavors. Now, 25 years later, they’re back to reclaim their place as the ultimate lip gloss—this time with a modern twist and a fresh face.
“I wore Juicy Tubes back in the day, so when Lancôme asked me to collaborate, it was an easy yes,” said Rowland. “It’s not just makeup—it’s a memory, a feeling, a whole vibe. And now we’re making it new again.”
The new collection includes a range of high-shine shades, from sheer sparkles to bold berry hues, with the same moisturizing feel and irresistible scent that made the original glosses legendary. Whether you’re going for Y2K nostalgia or effortless glam, there’s a Juicy Tube for every mood.
Rowland stars in the new campaign, bringing her signature confidence, beauty, and star power to the iconic gloss. The campaign blends retro visuals with sleek modern styling, perfectly bridging the gap between the past and present.
Lancôme’s decision to bring back Juicy Tubes is more than just a beauty throwback—it’s a celebration of self-expression, femininity, and the timeless power of gloss. With Kelly Rowland at the forefront, the revival is poised to resonate with longtime fans and a whole new generation.
Juicy Tubes are available now at Lancome.com and select retailers nationwide.
Kelly Rowland is the latest icon to jump aboard Lancôme’s nostalgia-fueled revival of its legendary Juicy Tubes gloss, joining a star-studded lineup that reads like the guest list of a Y2K dream party. Celebrating its 25th anniversary, the campaign taps into the glossy, glittery heart of the early 2000s.
Rowland fronts the campaign with a fiery red bob, shimmering lids, and lips so dazzlingly glossy they could’ve graced the pages of an early-00s issue of Teen Vogue. But she’s far from alone in her glossy quest—Hilary Duff also brings a playful twist, reuniting with her beloved Lizzie McGuire alter ego in her spin on the campaign. Duff’s video transports fans straight back to The Lizzie McGuire Movie, it’s nostalgia at it’s absolute peak.
Paris Hilton—arguably the ultimate Y2K muse—injects her signature sparkle into the campaign, donning a pink Juicy Couture tracksuit and clutching a rhinestone-studded flip phone. Meanwhile, Gossip Girl’s Ed Westwick rounds out the star-studded roster by channeling Chuck Bass’s brooding charm, glossed lips and all.
