Dakota Johnson has been named the new Global Brand Ambassador for luxury Italian jewelry brand Roberto Coin. The announcement was made during a glamorous, Venice-inspired cocktail event in New York City, where Johnson made a striking appearance in a sleek black strapless gown reminiscent of Audrey Hepburn’s timeless elegance. Her look was completed with a sophisticated updo and dazzling Roberto Coin jewelry.
Wearing over $1.2 million worth of fine jewelry, Johnson showcased an 18kt white gold collar necklace adorned with diamonds and blue sapphires, along with a stunning cocktail ring once worn at the Academy Awards.
This two-year partnership, set to run from June 2025 through May 2027, will feature a campaign titled “The Art of Dreaming,” shot by acclaimed photographer Craig McDean in the romantic city of Venice. Johnson will highlight several of the brand’s most iconic collections, including Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra.
Expressing her excitement, Johnson shared that she believes jewelry tells a personal story—capturing identity, memories, and emotion. She praised the depth, romance, strength, and bold femininity reflected in Roberto Coin’s designs.
As part of the partnership, Johnson will take part in global events and creative projects to support the brand’s expansion into new markets. With a strong international presence already established, this collaboration is set to elevate Roberto Coin’s global profile even further.
