Meghan Markle’s ‘As Ever’ Brand Sells Out Within an Hour
Meghan Markle’s brand, As Ever, has officially sold out! The Duchess took to social media to share her excitement, writing: “Our shelves may be empty, but my heart is full! We sold out in less than one hour, and I can’t thank you enough… for celebrating, purchasing, sharing, and believing.”
Meghan Markle, the Duchess of Sussex, has officially launched her highly anticipated lifestyle brand, As Ever, introducing a curated collection of gourmet food products inspired by her personal tastes and culinary passions. The debut collection features items such as raspberry spread, wildflower honey with honeycomb, herbal teas, crepe mix, shortbread cookie mix with flower sprinkles, and standalone flower sprinkles, with prices ranging from $12 to $28.
The launch was met with overwhelming enthusiasm, as the entire collection sold out in less than an hour. Notably, the limited-edition wildflower honey with honeycomb disappeared from shelves in under five minutes. Following the rapid sellout, Meghan took to social media to express her gratitude, stating, “Our shelves may be empty, but my heart is full. We sold out in less than one hour, and I can’t thank you enough… for celebrating, purchasing, sharing, and believing. It’s just the start.”
As Ever is designed to elevate everyday moments, reflecting Meghan’s love for cooking, hosting, and simple yet elegant living. The brand plans to release new collections seasonally, with the next anticipated in the summer.
This remarkable launch underscores Meghan Markle’s significant influence in the lifestyle and fashion industries. Her previous endorsements have led to similar sell-out moments—her white coat from her engagement announcement in 2017 caused the designer’s website to crash, and the Strathberry handbag she carried during her first public appearance with Prince Harry sold out almost immediately.
With As Ever’s promising debut and plans for future product releases, Meghan Markle continues to make an impact in the lifestyle market, seamlessly blending her personal passions with entrepreneurial ventures.
