Gwyneth Paltrow is the new brand ambassador for Saint Laurent. After spending the past decade focusing on her business empire, Goop, Gwyneth Paltrow is making a triumphant return to the luxury fashion scene. Photographed by David Sims — and under the direction of Anthony Vaccarello — Saint Laurent recently announced the Academy Award-winning actress as the face of their Spring 2025 campaign, bringing her signature elegance and modern sophistication back to the spotlight.
The accompanying campaign portraits feature Paltrow in a series of striking monochromatic looks. Highlights include an oversized double-breasted suit, a belted black leather jacket, and YSL’s Saharienne Jacket in glossy lambskin, paired with angular cat-eye sunglasses. Each piece reflects the French fashion house’s mastery of tailored silhouettes, with an edgy twist.
While Paltrow has been the face of her in-house Goop fashion line, G. Label, this campaign marks her return to luxury modeling. She last fronted campaigns for Coach and Tod’s in the late 2000s, along with beauty collaborations with Estée Lauder and Xeomin.
Saint Laurent’s Spring/Summer 2025 collection, unveiled at Paris Fashion Week, celebrated the quintessential Saint Laurent woman: complex, independent, and indulgent. Paltrow’s return to modeling captures the duality of modern femininity embodied in the collection — empowered yet sensual, structured yet fluid. Her effortless style perfectly embodies the collection’s themes of seduction and timeless sophistication, cementing her status as a cultural icon.
