My Story- Raisa Rafique (CEO of Raiue)
I began my journey in design at the age of 11, deeply inspired by my aunt, a designer for Aarong, who
worked from her atelier in the basement of our building.
During a financial crisis, I started designing my
own clothes for special occasions like Eid and weddings. My parents would give me a limited budget,
which wasn’t enough to buy a nice outfit. Instead, I would use that money to buy fabric with my mom,
create a design, and give it to my aunt, who would bring my ideas to life.
I vividly remember designing my first outfit for my sister’s wedding. We bought some purple fabric, and I
sketched out a dress—an 11-year-old’s rendition of a lehenga. Despite my rudimentary drawing, my
aunt understood my vision and crafted the dress. It became one of the most talked-about outfits at the
wedding, and everyone asked my mom where it came from. From that moment, I started designing all
my clothes.
A few years later, I was diagnosed with Anorexia Nervosa and had to be hospitalized. The recovery
journey was incredibly challenging, especially dealing with the accompanying body dysmorphia. To cope,
I turned to fashion and styling myself in ways that made me feel confident. I realized that the right
clothing could significantly boost self-esteem. Designing and styling myself became my refuge during
some of my darkest days.
By the time I turned 16, after filling hundreds of sketchbooks, I decided to pursue fashion professionally
and applied to the Fashion Institute of Technology (FIT). I was thrilled to be accepted.
Before starting college, I had some time off, which I used to launch Raiue. My intention with Raiue is to
share the confidence I found in wearing tailor-made pieces. I want to show people that they are not
meant to fit into a style or size; instead, styles and sizes should be tailored to fit them perfectly.
Today, as an FIT graduate and the owner of Raiue, my goal remains unchanged: to empower others by
helping them discover the confidence that comes from wearing clothes designed just for them.
Our Story – Raiue
Raiue was started in 2020, during the Covid-19 Pandemic to familiarize people with affordable bespoke
and couture services which provides them with one-of-a-kind pieces specially made for them and their
needs. At Raiue, we are dedicated to helping you express your true self through our carefully curated
collections of clothing and accessories. We believe that fashion is more than just a way to dress; it’s a
powerful form of self-expression that should make you feel confident, empowered, and uniquely you.
Our Mission – Raiue
Our mission is simple yet profound: to inspire confidence and self-expression through every item you
order from us. We want each piece you choose to be a reflection of your personality, style, and
individuality. Whether you’re looking for something bold and adventurous or subtle and sophisticated,
our diverse range of products ensures that there is something for everyone.
Our slogan: “Color, Courage, Confidence” is reflection of our mission and vision. We want people to feel
confident and see a reflection of themselves in each of the items they order from us.
Follow here journey: HERE
