To support and celebrate the LGBTQ+ community and this year’s global Pride celebrations, Versace is pleased to donate 10% of the purchase price of every Versace 2024 Pride collection item sold to the Elton John AIDS Foundation from May 22, 2024 to January 31, 2025.
Donatella Versace and the Versace House have supported EJAF since its beginnings in 1992. Donatella is Co-Chair of The Rocket Fund, EJAF’s campaign to raise $125 million targeted at increasing support for LGBTQ+ programs in the fight against AIDS everywhere. The Versace family and company have long supported and championed the rights of the LGBTQ+ community, and the first months of 2024 have seen Donatella personally awarded the Game Changer Honor at the Green Carpet Fashion Awards (GCFA) 2024 in Los Angeles in recognition of her allyship to the global LGBTQ+ community, and her announcement as the first Global Ambassador of the Los Angeles LBGT Center.
The capsule collection combines rainbow colors of the Progress Pride flag with Versace’s iconic Barocco print for a special and limited selection of ready-to-wear and accessories. The collection includes signature Barocco silk shirts and matching shorts with rainbow borders, t-shirts and a denim blouson featuring a rainbow Versace logo and the Barocco printed across the back, and a selection of swimwear, underwear, accessories, and jewelry. Images released alongside the collection feature talent from the LGBTQ+ community.
The collection is now available at select boutiques and Versace.com. For more information about the Elton John AIDS Foundation, visit www.eltonjohnaidsfoundation.org.
Photographer: Dale Cutts
Starring: Matheus Hava, Ingryd Marins, Stav Strashko
Stylist: Louis Prier Tisdall
Makeup: Joey Choy
Set Designer: Thomas Conant
