If you are an avid follower of fashion here in Australia, you may or may not buy your clothes online. If you are an online shopper, you already know the many benefits, and if e-commerce is new to you, please read on.
Wholesalers turned retailers
In times gone by, the clothing wholesaler would sell to the brick-and-mortar boutiques and department stores and if you wanted a specific garment, you would pay the RRP. The Internet changed all that and today, if you are looking for a chic brand such as PE Nation, Google will take you to the cheapest online supplier and you’ll save at least 25%.
How can they sell so cheap?
This is the obvious question the consumer would ask and the answer is, minimal overheads. The online boutique doesn’t need a plush retail outlet, which costs a fortune and the consumer is the one who pays at the end of the day. The online retailer only needs some warehouse space and a logistics partner; a single 3rd party manages all their IT needs, which means you can run such a business with a single employee. Simply put, the wholesaler has become the retailer, taking their cut and giving a huge discount to the consumer.
Google to the rescue
You’re probably wondering how you can find the cheapest prices? Fear not, advanced Google searches will hunt down the lowest price for any fashion brand, and it does it in less than a second! Search engines are amazing and when you know how to use one, you would be surprised at what you can find. Online boutiques regularly have special sales, when they need some warehouse space; you can save up to 40% on their already discounted price.
Bookmark the best online boutiques
Rather than rushing to buy, browse for a few days, shortlisting garments, visit the sites every few days, looking at their reduced list. Create wish lists and be notified when a special is on; this is the smart way to buy fashion items and accessories. Imagine being able to browse 12 stores and never leaving your armchair!
Great returns policy
Leading Australian online fashion suppliers have a great returns policy, as long as the garment still has the label and is not damaged in any way; a visit to the seamstress voids the return, which is understandable. If you try on a gown and it simply isn’t for you, you can exchange it for another or go a size bigger. If you don’t like the colour, that’s no problem. Most returns have a 28-day duration, after which you cannot return the item.
Start searching
Now that you know how to source the cheapest brand clothing, you can start getting to know Google’s advanced search options and that will enable you to hunt down the very best deals.
Why wait? Google awaits!
