Jessica Alba, the actress and entrepreneur who founded The Honest Company, is charting a new course within the organization.
After nearly 12 years as chief creative officer, Ms. Alba has decided to step down from this executive role but will continue to serve on the board of directors.
s. Alba’s tenure as chief creative officer coincided with Honest’s rise as a leading clean living brand. Driven by a personal experience with allergic reactions to baby laundry detergents, Ms. Alba embarked on a mission to provide safe and effective household products for families.
Launched in 2012, the company carved a niche in the personal care market, navigating a competitive landscape with a focus on transparency and ethical sourcing. This dedication to purpose resonated with consumers, propelling Honest toward significant growth. A major milestone came in May 2021 with the company’s successful initial public offering. In the first quarter of 2023, revenue increased by 21 percent compared to the previous year.
Ms. Alba gained prominence at 19 as the lead actress in the television series “Dark Angel” (2000–2002), which earned her a Golden Globe nomination. She transitioned to film with roles in movies like “Honey” “Sin City,” and the “Fantastic Four” franchise.
