Sean “Diddy” Combs announced the launch of Diddy Direct, a first-of-its-kind platform created to help retailers and consumers conveniently find, inquire, and purchase any of the bestselling spirits under his Combs Spirits portfolio including all CÎROC Vodkas, CÎROC Spritz, CÎROC VS & DeLeón Tequila variants. With the recent launch of the new limited edition Cîroc Honey Melon, Diddy Direct makes it convenient for consumers to locate and purchase. Diddy Direct informs consumers and retailers on how and where to find each of their favorite Combs Spirits products nationwide with a convenient, easy-to-use interface that includes location and product-based search functionality and an interactive national map to geo-locate local businesses and distributors.