During Pharrell Williams’ highly anticipated debut LV collection at Paris Fashion Week, Rihanna showcased her unparalleled style and enthusiasm, becoming the face of the French luxury house’s new campaign.
To complement her outfit, Rihanna accessorized with a diamond-adorned beanie and layered jewelry, exuding an extra touch of glamour. But the true showstopper was the sparkling watch she wore around her neck like a choker. Disregarding its traditional timekeeping function, Rihanna chose to embrace its visual allure, collaborating with Jacob & Co. to create a unique “watch choker” inspired by the luxury brand’s Brilliant Flying Tourbillon. This exceptional piece features an astonishing 30 carats of baguette-cut white diamonds, along with 338 brilliant-cut diamonds set onto the movement, valued at an astounding $670,000.
Interestingly, this is not the first time Rihanna has chosen a Jacob & Co. creation for a memorable moment. During her record-breaking performance at Super Bowl LVII Halftime Show earlier this year, she adorned a Jacob & Co. Northern Lights watch, which showcased striking red sapphire crystals and a matching strap.
Rihanna’s ability to continuously captivate the fashion world with her bold choices and impeccable style is truly awe-inspiring.
Rihanna creates a new trend
However, Rihanna’s selfie in which she is wearing a Jacob & Co watch worth nearly Rs 5.7 crore has gone viral on the internet.
Jacob & Co has teamed up with the singer to create a new trend – a watch choker. It is for the first time that a timepiece has been worn on a neck.
As per the brand, the 47-mm white gold Brilliant Flying Tourbillon, set with a total of 368 diamonds, has been reconstructed to be worn as a choker.
Take a look at the pictures here:
Meanwhile, Rihanna, who is pregnant with her second child, has been slaying her maternity style. She flaunted her baby bump in a checkered cropped denim shirt, jeans, an oversized jacket and a beanie.
Rihanna completed her look with glittering heels and layered diamond necklaces.
Rihanna and A$AP Rocky
Rihanna and Rocky have been dating since early 2020. They went public with their romance in November of that same year.
In April 2022, there had been rumours about the rapper cheating on her but were later found to be false. It was in May 2022 that the couple welcomed their first child, a baby boy.
