Beyoncé performs onstage during the “Renaissance World Tour” at Johan Cruijff Arena on June 18, 2023, in Amsterdam.WIREIMAGE FOR PARKWOOD
Beyonce debut of her custom IVY PARK line on Thursday, June 18.
The singer appeared on stage in an iridescent-pink, fringe full-length overcoat, paired with a matching vibrant pink gown. The floor-length dress featured a cross-over halter neckline, revealing a signature keyhole cutout. Done in a fuchsia “Cozy” pink sequin, the gown was punctuated with matching gloves, and dual, high-side slits. The bespoke, Atelier IVY PARK was “conceived and created directed by Beyoncé Knowles-Carter.
“I started designing this collection over a year ago,” she said on Instagram. “I was so engulfed in all things Renaissance and was inspired by Studio 54, Bob Mackie, and the disco era.”
Adidas partnered with Beyoncé to create clothing for her Ivy Park line in 2019. The athleisure line was launched in 2016 and features apparel, swimwear, activewear and footwear among other things. In 2023 Beyoncé and Adidas mutually decided to end their fashion partnership thanks to lackluster sales and creative differences.
