Hennessy X.O and Kim Jones Unveil NYC Pop-Up with Emily Ratajkowski, Teyana Taylor, Dylan Sprouse, Barbara Palvin, Evan Mock

 ON Wednesday April 26^th, Hennessy X.O launched an experiential atelier popping-up in the heart of SoHo, in honor of their partnership with Dior and Fendi Artistic Director, Kim Jones. This follows the global release of the duo’s limited-edition bottle, masterpiece decanter, and exclusive sneaker – a collection created with the designer that bridges cognac and couture.

VIP opening night of the ‘X.O Lab’ welcomed a notable crowd of creatives to celebrate the pop-up launch and immerse themselves in the collaboration’s futuristic intersection of craftsmanship across mixology, fashion, and design.

Guests including Emily Ratajkowski (in vintage Chanel) and Teyana Taylor sipped exclusive Hennessy X.O cocktails (stirred via autonomous mechanical arm) paired with canapés from NYC institution, Indochine, with live DJ sets by Siobhan Bell and Channel Tres in the interactive space.

Opening to the public Friday, April 28^th – Saturday, April 29^th, guests who attend the pop-up will experience a life-size claw machine, 3D-printing customizations, giveaways of collection items including apparel and leather goods, exclusive X.O cocktail creation tastings by appointment, and more.

WHO: Emily Ratajkowski, Teyana Taylor, Dylan Sprouse, Barbara Palvin, Evan Mock, Channel Tres, Siobhan Bell, Natalie Suarez, Va$htie, Avery Wilson, Kailand Morris, Lynn Yaeger, Mickey Boardman, Ty Hunter, Nam Vom, Elena Taber, Ryan Clark, RJ King, Leigh Lezark, CT Hedden, and more.

ABOUT HENNESSY X.O: The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The Maison’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of savoir-faire from generation to generation. The first spirits Maison to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.