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BEST DRESSED, Blog, CELEBRITY, CELEBRITY STYLE · February 26, 2023

Serena Williams wore Custom Brandon Blackwood @ NAACP Image Awards 2023

Serena Williams at the 54th NAACP Image Awards held at the Pasadena Civic Auditorium on February 25, 2023 in Pasadena, California.
Image Credit : Gilbert Flores for Variety

Serena Williams  wore a black custom Brandon Blackwood gown at the 54th NAACP Image Awards held at the Pasadena Civic Auditorium on February 25, 2023 in Pasadena, California.

 Serena received the NAACP’s Jackie Robinson Sports Award at tonight’s ceremony, as the organization honors her achievements in sports, business, and philanthropy. For the ceremony at the Pasadena Civic Auditorium in Los Angeles, Williams and her stylist Kesha McLeod evoked the athlete’s legacy with a custom velvet gown created by Brandon Blackwood.

“We really wanted Serena to feel sexy, confident, and just like powerful,” Blackwood tells BAZAAR.com. “She’s the world’s greatest athlete and she deserves a dress that compliments that. She’s a powerhouse in herself and we just wanted to do something that was equally powerful.”

She previously spoke to BAZAAR.com about her post-retirement plans, as she shifts her focus from tennis to the business side of her career, including her fashion brand S by Serena, lifestyle collection Will Perform, fine jewelry line Serena Williams Jewelry, and capitalist firm Serena Ventures.

“All I have done is work for literally my whole life, and I just started exploring this freedom,” she said. “When people retire from tennis, everyone always says they’re free. So I guess I’m free now.”

Posted In: BEST DRESSED, Blog, CELEBRITY, CELEBRITY STYLE · Tagged: Brandon Blackwood, Serena Williams

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