Are you looking into taxis and pedicabs for your next ad campaign? These are both great options. Before you can determine which form of out-of-home (OOH) advertising is best for your brand, you will need to know everything there is to know about both options.
Read on to learn how to determine which platform is most suitable for your brand.
Taxi Advertising: What Is It?
You probably have a pretty good idea of what taxi advertising looks like. It’s just a sign on top of the taxi, right? While many taxi ads look like this, there are many more options than that. Taxi advertising can be signs on top of the vehicle, full wraps, signs on the back, or even digital screens inside.
How It Works
Taxi advertising is like most OOH ad campaigns because it is designed to catch people’s attention outside their homes. Taxi cabs are typically in densely populated urban areas, meaning there is a lot of traffic. With heavy traffic comes lots of standstills. You can see what I am getting at here. People are essentially forced to look at ads on taxis because they are sitting next to one in stopped traffic or even sitting in one with nothing better to do. This is great for leaving impressions on people.
Is It Affordable?
While taxi cabs are great for exposure, they don’t offer the same amount of exposure as large OOH ad platforms do. Billboards, for example, are great for exposure, but they can be pricey. Taxi advertising offers less exposure at a much better price.
What Taxi Advertising Can Do for Your Brand
Choosing which ad platform to go with should depend totally on the demographic you are trying to reach. For example, if your marketing team tells you that you should only target young adults, you may be better off placing ads on a college campus or at the mall. On the other hand, if your marketing team says that you should target as wide of an audience as possible, taxi advertising will work very well for you because many types of people use and see cabs every day.
Pedicab Advertising: What Is It?
Now on to our other option. Pedicab advertising is very similar to taxi cab advertising, except it’s a different type of vehicle. Many cities have pedicabs, which are essentially taxis on bikes. More often than not, these are intended for tourists in areas that have lots of foot traffic. You won’t find too many locals in New York City taking a pedicab.
How It Works
Pedicab advertising works the same as taxi advertising. Companies typically place signage on or all around the pedicab so that their brand can be clearly seen by everyone who looks at it as the pedicab travels around town every day. To truly make the most out of this type of advertisement, companies typically place ads on entire fleets of pedicabs as opposed to just a couple of individual ones.
Is It Affordable?
The cost can vary depending on how many pedicabs you wish to wrap in your advertising. However, it is inexpensive compared to most billboard or wallscape advertising campaigns.
What Pedicab Advertising Can Do for Your Brand
Similar to taxi advertising, pedicab advertising will do a great job of reaching a broad demographic. However, it does lean toward a specific group of people, which your brand may or may not want to target. As mentioned before, pedicabs are typically popular in tourist-concentrated areas. Tourist areas are great for advertising if you want to reach as many people as possible. However, they are not great if you want to raise brand awareness locally.
How To Decide the Best Option for Your Brand
Now we are finally asking the big question. Which of these forms of advertisement is most suitable for your brand? Ultimately, your company is the only one that can determine that. Either option will give your brand a lot of exposure. You just have to determine the audience you want to reach and which form of advertising is most likely to target them. Once you have determined this, you will be on to the most important part, the ad itself.
The Design Matters
The design of your ad is one of the most important elements of advertising. You can have a large billboard in a highly trafficked area, but if the design isn’t good, it may not make a lasting impression on anyone. You need a well-crafted ad that is memorable, noticeable, and informative. It is best to hire an accredited marketing and design team to handle this part of the process. So you can get the most out of your ad campaign.
The Bottom Line
Taxi and pedicab advertising are very similar. They both transport people and they both will be seen by many people. However, they do have their own strengths that you can use to your advantage. Now that you know those strengths, it’s time to meet with your marketing team and decide which platform is best for your brand.
