In the last two decades, fast fashion has grown rapidly, and the demand has increased exponentially. The biggest beneficiaries of this have been college students. Fast fashion is fun, pleasurable and exciting. It’s also trendy and affordable, so it offers the perfect fit for what young college students want. In this article, we discuss some of the best benefits that college students get from fast fashion.
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Affordability
This is perhaps the biggest benefit of fast fashion for its consumers, but college students that are mostly cash-strapped are the biggest beneficiaries. Fast fashion focuses on simplicity and affordability to generate lots of sales.
People want to wear trendy clothes without breaking the bank. College students with huge debts hanging over their heads and a low income see this as the best fit for them.
2.Variety
It provides a large variety of outfits and clothing choices, which makes it more appealing for students. Fast fashion has drastically decreased production time due to manufacturing and supply chain management improvements. This makes it easier for users to replace their old wares with newer styles more frequently. New designs are produced, imported, and sold almost weekly, and the users find them very affordable.
3.Global availability
It’s hard not to buy fast fashion because it’s almost everywhere you go. It’s practical and convenient. You can shop online easily or go to any chain store around you to pick one up. For instance, Zara, a successful fast-fashion company, operates in 96 countries and has over 2000 stores.
Although fast fashion and mass-produced clothing is a global phenomenon, an essay delivered by researchers at the top essay writing services stated that fast fashion is detrimental to the planet and its inhabitants.
4.Social cohesion
It helps young shoppers to socialize. Even in modern society, there are still classifications based on social classes, which is common in colleges. The lower class mix with the upper class so they can move up the ladder too.
Social inclusivity is essential for college students as it ensures socio-economic diversity for the students and improves their education. With fast fashion, clothes become disposable commodities, excessive consumerism, and increased throwaway culture.
5.Trendiness
Fast fashion ensures that everyone can access the latest trends. Consumers use fast fashion to meet their need to replace old wares with new ones.
College students spend a lot of their time in the same social circle. They also document their social media outfit. Hence, they’re more willing to wear different varieties of trendy clothes instead of being known to a few.
6. Celebrities style
Many times, social media personalities and celebrities influence consumer wear. As marketing and communication strategies evolve, many college students jump at fast fashion even more. It allows the young shoppers to copy the outfits of some of their influencers and celebrities.
7. Adulthood transitioning
Fast fashion ensures that high-end items for those in the higher income bracket are more accessible after school. This is important for new college graduates looking to create an excellent first impression at a job interview. So, the best business and professional attires are affordable and accessible to this young demographics.
8.Fun
Shopping for fast fashion is a fun activity for college students. It’s one of the ways they can relieve their stress and enjoy themselves without eating deep into their pockets. Some of these students are almost addicted to shopping because they do it daily. Sometimes, they buy clothes they don’t need because they enjoy shopping. The feeling of hunting for beautiful dresses to buy and finding them often gives an adrenaline rush with pleasure and excitement.
9. Sporting activities
It’s common practice for college students to participate in sporting activities. It’s often a big commitment, but they find it rewarding and worth the effort. However, many college athletes don’t have enough to buy all the necessary gear.
Fast fashion provides the means for them to buy the equipment and gear they need to participate in necessary activities. They need to participate in sporting events from socks to sweatpants, rain jackets, sweatshirts, shorts, coats, shoes, polos, hats, and other accessories.
10.Underwhelming alternatives
Another reason college students will continue buying fast fashion is that the alternatives are underwhelming. Young consumers today don’t care much about ethical and sustainable fashion. Also, the retail price of these low-impact clothes is high due to their manufacturing costs. So, fashion brands are forced to spend lots more money.
Even if everyone became conscious of the environment and is seeking eco-friendly products, there has to be an exponential rise in demand for this type of clothing for it to be more accessible.
Many young shoppers don’t consider sustainability as a fashion factor yet. Ease of purchase, price, and style is more important when buying new clothes. So, the demand for fast fashion isn’t going to reduce anytime soon.
Conclusion
College students enjoy most the availability and affordability of fast fashion, but several other benefits exist. This is why the demand continues to rise.
