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Kim Jones & Travis Scott Collab For Dior Men Spring/Summer 2022 Collection

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For the first time in the French Maison’s history, Dior parters with a musician to create a full collection. Designer Kim Jones selects rapper Travis Scott for this collaboration. The Grammy-nominated artist and L’OFFICIEL Hommes star is the founder and CEO of Cactus Jack, a creative collective responsible for some of the most successful collaborations spanning food, fashion, and more, from McDonald’s to Nike.

“From the stage to the music, it was never just about the clothes but about the experience,” Scott shared with Vogue. “It’s how you see and hear it, how you see the music,” he commented on the runway show, which was inspired by Christian Dior‘s deep-rooted connection to Texas. “It’s about taste, isn’t it?” Jones told Scott. “Some people have it, some don’t. Luckily you do!”

Influenced by the diverse Texan landscape, looks are covered in rattlesnake patterns and desert flowers. Elsewhere, the house’s signature toile de Jouy has been given a cactus makeover, while select tops are dressed in ghostly motifs. “They’re imaginary things that kind of pop up in my head, and I draw them by hand,” Scott said. “These are knitted by hand, which is so f*cking nuts. It’s crazy.” Meanwhile, the Dior Saddle Bag has been reimagined with a solid stirrup handle.

 Jones and Scott teamed up with artist George Condo on a variety of hand-painted shirts set to be auctioned off to raise funds for scholarships for future designers. “Travis told me he was starting a foundation for kids to go to Parsons. If we do this with Dior, there’s such a voice around it,” Jones explained. “If I were going to college now, I wouldn’t be able to afford to do it. It’s so expensive, and in America, it’s even more expensive. You come out with a hundred-grand debt before you’re even done.”
Travis Scott and Dior Men creative director Kim Jones pose backstage with models after the show.

Photo: Getty Images

 

 

 

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