Hailey Bieber has been named as the face of the Italian brand Superga advertising campaign for Spring Summer 2021.
Hailey states “Superga is synonymous with Italy so when I was asked to become the new ambassador, I immediately thought about how it’s one of my favorite countries,” she said. “I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style.”
The campaign, released globally , was shot in New York City’s Pier 59 in December photographer Stevie Dance , and stylist Gabriella Karefa-Johnson .The styles on display include the famous 2750 white canvas shoe—aptly nicknamed the “People’s shoe of Italy!”—as well as the 2790 platform sneaker in black cotton canvas, 2490 Bold sneaker in plant dyed organic cotton, the archival Alpina tick tread sole, and the new 2630 Stripe and 2705 High Tops.