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DressBarn is Taking Over Online Dress Sales

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After closing all of its brick-and-mortar locations in 2019, DressBarn’s online storefront is quickly becoming one of the Internet’s most popular sources of womens dresses online.

 

This year, DressBarn dropped a brand-new mobile app and renovated its website. The company also updated its return policy to begin offering contactless returns at more than 700 locations across the United States.

 

Right now, you can get 25% off DressBarn’s entire collection with the code TAKE25. You can even get up to 60% off clearance plus an extra 10% off by using code LASTCHANCE at checkout. With thousands of items to choose from, you can give your closet a makeover without leaving the comfort of your home.

 

DressBarn’s Dress Sales Are Taking Off

 

As its name implies, DressBarn is known for its wide variety of dresses. The company currently offers hundreds of womens dresses online, including maxi, halter-top, knit, wrap, long-sleeved, sleeveless, petite, and plus-size dresses.

 

Just recently, on Sept. 15, DressBarn announced its partnership with Happy Returns to offer contactless returns across more than 150 metro areas across the United States. You can order returns both online and at Happy Returns’ Return Bars.

 

A Major Setback Led to an Equally Major Comeback

 

Since the Great Recession, many major American retail chains have closed hundreds of stores or gone out of business entirely. Victims of the “retail apocalypse,” as economists call it, include Borders Books, Sears, and Toys “R” Us.

 

In May 2019, after more than 57 years of nationwide growth, the Stamford, Connecticut-based retailer DressBarn announced it would close all 650 of its stores by the end of 2019. Simultaneously, parent company Ascena Retail sold the retailer to Retail Ecommerce Ventures LLC.

 

DressBarn liquidated its merchandise beginning Nov. 1, 2019, selling its products at discounts of 20% to 40%. Before fully closing up shop, the company also got rid of furnishings, sales equipment, and other hardware.

 

Retail Ecommerce Ventures promised fans that DressBarn would continue selling its signature womens dresses online. Shortly after its May 2019 closing announcement, however, DressBarn’s then-newfound parent company declared that it would open up a new e-commerce platform around the start of 2020.

 

New Beginnings for DressBarn

 

Although the company no longer has a traditional brick-and-mortar presence, DressBarn is very much open for business. If anything, its widespread 2019 liquidation prepared the retailer for the global COVID-19 pandemic.

 

Right on time, DressBarn opened up its new e-commerce platform on Jan. 1, 2020. Shortly after, Retail Ecommerce Ventures co-founder Tai Lopez, arguably the Internet’s most famous digital marketing and self-help guru, decided to give DressBarn’s website a makeover shortly after its launch.

 

Shayan Zadeh, DressBarn’s Chief Executive Officer, oversaw changes to the company’s website, including revamped branding and improvements to website design. Zadeh remodeled the website’s search function, helping shoppers find products more easily. The retailer also improved the e-commerce platform’s customer support abilities, giving customers better access to company representatives.

 

Collectively, the dozens of updated features refined the womens dresses online shopping experience.

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