More than 6 MILLION viewers tuned in across Instagram and Apple Music to watch Brandy and Monica’s Verzuz
Monday night’s showdown is officially the most watched Verzuz spar ever – with over 6 million viewers tuning in across Instagram and Apple Music.
It also generated over 1 million tweets (which is more than the VMAs the night before).
The battle raised $250,000 for the When We All Vote initiative (which was co-promoted alongside) and resulted in 35,000 clicking a sign-up link to vote in the upcoming US presidential election:
On Instagram:
🚀 1,243,000+ concurrent viewers (watching at the same time)
🚀 4,200,000+ viewers in total
🚀 100,000,000+ in-stream likes (the little hearts that viewers tap) (via @LookWhoStreams)
Our Instagram also added 700,000+ new followers
— VERZUZ TV (@verzuzonline) September 2, 2020
Let's also appreciate that not only did @4everBrandy and @MonicaDenise break our #Verzuz Instagram record for concurrent viewers *before they even showed up* — BUT also had 1M+ viewers tuned in on Instagram ALL 3 HOURS 🏆
👏🏾 THEY DID THAT 👏🏾https://t.co/Bd7DOr8kMI
— VERZUZ TV (@verzuzonline) September 2, 2020
On Instagram:
🚀 1,243,000+ concurrent viewers (watching at the same time)
🚀 4,200,000+ viewers in total
🚀 100,000,000+ in-stream likes (the little hearts that viewers tap) (via @LookWhoStreams)
Our Instagram also added 700,000+ new followers
— VERZUZ TV (@verzuzonline) September 2, 2020
