Selena Gomez announced in February that she was going into makeup. The pandemic pushed the line’s summer 2020 launch date a little, but on August 4, Gomez announced the official release date: September 3, 2020.
“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”
Here, everything we know so far about Rare Beauty:
What products will Selena’s makeup line have?
Gomez has confirmed the line will have foundation, concealer, lipstick, and eyeshadow. She told Amy Schumer in her Interview profile that there will be 48 shades of foundation. She also promised that she’ll make a mascara that doesn’t clump.
Schumer asked Gomez about her relationship with makeup. Gomez explained, “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.”
What products has Selena teased so far?
Gomez has primarily showed off the line’s lipstick and eyeshadow colors, along with a look at its liquid eyeliner.
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When is Rare Beauty launching?
Gomez initially said the line would come out in summer 2020 and that it would go global in 2021.
“The line is going to be at every Sephora store, and we will go globally next year,” Gomez said in February. “There’s lots and lots of other things I want to share with you guys, but we’re going to share them within a few months.”
In early August, Gomez announced the official launch date: late summer, September 3. “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”
Has COVID-19 affected the launch of the line at all?
The Rare Beauty team is still working remotely, but the brand delayed the photo shoot for their first #WeAreRare campaign earlier this year. Rare Beauty had done an open casting call at the end of February.
In late March, the Rare Beauty IG updated fans on its status: “While our office is closed and our team is working remotely, stay tuned here for more ways we’ll be connecting with you and continue building this community together. Stay safe! 💖 #WeAreRare,” it wrote.
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They’ve also been having a variety virtual community meetings with many ans. Rare Beauty shared a shot of one in mid-March. “Started our day off with our FIRST EVER community meetup!” the brand wrote on its IG. “Today we talked about what we’re grateful for, celebrating your uniqueness and future product ideas. Don’t worry, this is just the first of many and we can’t wait to meet more of you! Let us know below if you’re interested in joining our next meetup.
Where will Rare Beauty be available?
Rare Beauty will be in all Sephora stores (and Sephoras inside JC Penney) in the U.S. and Canada, along with presumably on Sephora’s site. It will also be available to purcahse on RareBeauty.com.
How did Selena announce Rare Beauty?
Selena Gomez announced the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.
“I am launching my own beauty brand and it is called Rare Beauty,” she told her viewers. “This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.” Gomez cited the pressure people may feel to look a certain way or use certain products, calling it at times a bit isolating and not the ethos of Rare Beauty.
Where will Rare Beauty be available?
Rare Beauty will be in all Sephora stores (and Sephoras inside JC Penney) in the U.S. and Canada, along with presumably on Sephora’s site. It will also be available to purcahse on RareBeauty.com.
How did Selena announce Rare Beauty?
Selena Gomez announced the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.
“I am launching my own beauty brand and it is called Rare Beauty,” she told her viewers. “This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.” Gomez cited the pressure people may feel to look a certain way or use certain products, calling it at times a bit isolating and not the ethos of Rare Beauty.
