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The Saudi Arabian designer’s  brand  Ashi Studio was  featured in Beyonce’s visual album  “Black is King” .

The visual album was released this year following racial justice awareness and demonstrations that erupted as part of the Black Lives Matter movement in the US and that subsequently spread worldwide.

“I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose… I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy,” said Beyoncé.

The star’s latest 80-minute project was released on July 31 on the Disney+ streaming platform and the Middle East streaming service OSN.

 

Beyonce Knowles wearing Ashi Studio Couture Custom
Ashi Studio Couture Custom

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I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. 🎶please don’t get me hype🎶🤪 “Black Is King” is a labor of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I’ve given it my all and now it’s yours. It was originally filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose. The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people. This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts.❤️✊🏾 Thank you to Blitz, Emmanuel, Ibra, Jenn, Pierre, Dikayl, Kwasi and all the brilliant creatives. Thank you to all at Disney for giving this Black woman the opportunity to tell this story. This experience has been an affirmation of a grander purpose. My only goal is that you watch it with your family and that it gives you pride. Love y’all, B

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Tags : Ashi StudioBEYONCEBeyonce Knowles
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