The NBA has launched a new digital campaign called ThankYouVince, honoring former Toronto Raptors superstar Vince Carter who announced his retirement from the NBA last month.
The campaign combines storytelling and digital technology to celebrate Carter’s 22-year NBA career, and frankly, some of the content is pretty cool.
The league paired up with 15 artists from 11 different countries to create posters depicting Carter’s career.
A full list of all the downloadable content can be found on the ThankYouVince website.
The campaign also includes a timeline of Carter’s career from his entry into the league as the fifth pick in the 1998 NBA draft, to his final game on March 11 against the New York Knicks.
The campaign is also hosting a contest for 10 NBA fans to win a throwback Carter Raptors jersey, Nike shoes, and some custom Carter pins.
Additionally, they’ve paired up with Instagram to create a virtual reality Vince Carter filter featuring his through-the-legs dunk from the 2000 Slam Dunk Contest.
The campaign will combine storytelling and technology to celebrate Vinsanity’s iconic career, including an interactive timeline highlighting his most significant moments, from getting drafted by the Raptors in 1998 to his seven-game showdown versus Allen Iverson in Toronto’s 2001 playoff series against the 76ers. The league also linked up with 15 artists from 11 countries to create posters immortalizing Carter
Thank you, Vince. 👏
— NBA on TNT (@NBAonTNT) July 25, 2020
Vince Carter dropped 50 points on the Sixers in the 2001 ECSF Game 3.
— ThrowbackHoops (@ThrowbackHoops) July 18, 2020
Vince Carter’s best plays with the Nets 😳 pic.twitter.com/tLQld4mGH7
— Courtside Films (@CourtsideFilms) July 19, 2020