Expressing solidarity with thousands of Americans protesting against George Floyd’s death and taking a firm stand against racism, popular sports apparel brand Nike has come up with a “Don’t do it” campaign, giving a twist to its famous catchphrase.
“For once, Don’t Do It… Don’t pretend there’s not a problem in America,” Nike said in a video posted to Twitter late Friday. The message came as protesters across the United States took to the streets against the death of George Floyd, an African American who died in the hands of police in Minneapolis earlier this week.
Let’s all be part of the change.#UntilWeAllWin pic.twitter.com/guhAG48Wbp
— Nike (@Nike) May 29, 2020