Expressing solidarity and support with thousands of Americans protesting against George Floyd’s death and taking a firm stand against racism, popular sports apparel brand Nike has come up with a “Don’t do it” campaign, giving a twist to its famous catchphrase.
“For once, Don’t Do It… Don’t pretend there’s not a problem in America,” Nike said in a video posted to Twitter late Friday.
— Nike (@Nike) May 30, 2020
Adidas voices support
Nike’s ,competitor brand Adidas retweeted Nike’s video, with a message stating: “Together is how we move forward. Together is how we make a change.”
“Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you,” reads the video, in which white words appear across a black background.