Gucci’s SS18 Campaign, “Utopian Fantasy”

 

Spanish artist and illustrator  Ignasi Monreal created a utopian fantasy for the  Italian house  Gucci   spring summer 2018 ad campaign..

The digital campaign  featured three elements of earth, sea and sky.   Ignasi Montreal, entitled the project  ‘Utopian Fantasy,‘   feature photorealist artworks created by Spanish-born artist Ignasi Monreal. The campaign  has three themes, each depicting one of the element: earth, sea and sky.

Expressed in a statement by Gucci . “He emphasizes fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination.”