We have all been waiting for the release of Gucci’s Pre Fall 2017 campaign . Gucci teased us in January and released a sneak peek series of casting videos, that was featured and posted to Gucci’s official Instagram page .
We are so excited to see the release of the Gucci Pre-Fall 2017 campaign, which features an all black model cast . The campaign is Titled “Soul Scene,” .
Gucci’s campaign theme is inspired and shot by iconic Malian photographer Malick Sidibé .
Sidibe, photographed parties in Mali , and Bamako . Gucci was also inspired by England’s Northern Soul movement, a musical era influenced by African American soul music.
“Dance is an important part of this story and consequently the casting reflects this. Gucci’s creative director Alessandro Michelle has always celebrated diversity in all of its forms in his approach to his work,” a Gucci spokesperson tells Business of Fashion.