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We have all been waiting for the release of Gucci’s Pre Fall 2017 campaign . Gucci teased us in January  and released a sneak peek  series of casting videos, that was featured and  posted to Gucci’s official Instagram page .

We are so excited to see the release of the Gucci  Pre-Fall 2017 campaign, which  features an  all black  model cast .  The campaign is Titled “Soul Scene,” .

Gucci’s  campaign  theme is  inspired  and shot by  iconic Malian photographer Malick Sidibé .

Sidibe, photographed parties in  Mali ,  and Bamako . Gucci was also inspired by England’s Northern Soul movement, a musical era influenced by African American soul music.

“Dance is an important part of this story and consequently the casting reflects this.  Gucci’s creative director Alessandro Michelle   has always celebrated diversity in all of its forms in his approach to his work,” a Gucci spokesperson tells Business of Fashion.

Gucci  model in  a teal leather tracksuit for its pre-fall 2017 men’s collection.

 

Tags : GUCCI
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